Passengers traversing through Vancouver International Airport (YVR) have a new way to pass the time in line, thanks to a dazzling new interactive digital signage installation by the experts at NanoLumens, award-winning creators of uniquely compelling interactive LED visualization solutions.
Where a printed map of select flight paths from YVR used to hang, there now sits a vibrant 12.5’x 7.8’ NanoLumens LED display playing custom content created by the renowned digital experience artists at Montreal-based Float4. According to Lynette DuJohn, Vice President, IT & Chief Digital Officer, Vancouver Airport Authority, the new display is delighting passengers.
“Digital is a key way we evolve the airport, making it more perceptive for passengers and customers by creating interactive environments,” DuJohn said. “We’ve partnered with NanoLumens on a number of projects both in our public areas and our Customs Hall that provide wayfinding, information in sign language, flight information – and now with our latest project in partnership with Float4, we have this new incredible interactive airport experience. Passengers and employees are loving the new installation, we are seeing a lot of smiles on people’s faces and that’s the ultimate goal – to provide exceptional experiences for passengers and the community.”
Float4 took the best-in-class NanoLumens display and made it even more captivating by creating interactive content that reacts to passengers as they walk by. The initial launch included two interactive pieces, one called ‘The Reveal” that present destination videos and changes when people pass by, and another that features four different backgrounds from Vancouver that have actions occur when people walk by.
Using a Microsoft Kinect and a UI camera, the system covers a large area and can detect movement either from people walking by or people standing in line, then reacts accordingly. One of the non-interactive pieces replicates the flight path map that used to hang on the wall, with a few digital flourishes added on.
“This installation took the familiar flight path map that had hung for years and turned it into something truly head-turning,” said Alexandre Simionescu, Co-Founder and Principal of Float4. “With the airport’s first interactive digital installation comes new opportunities for passenger engagement and advertising, and we are thrilled to provide the system hardware and content to keep waiting passengers engaged and excited about their travels and their time at the airport.”
According to Martin LeClerc, NanoLumens International Sales Director, NanoLumens became the airport’s official LED supplier in 2015 and has since completed three separate installations as the airport grows its overall digital infrastructure.
“Airports and transit centers all around the world are taking part in the digital display revolution, and this latest installation at Vancouver International Airport ups the ante for competitors looking to impress their passengers,” LeClerc said. “Novel ideas, new technologies and incredible visuals from creators like Float4 have the power to truly engage even the most distracted passersby and turn drab spaces into inviting, exciting experiences. Our success in this arena is why more than half our sales come from repeat customers that appreciate all the benefits of our LED technology.”
NanoLumens displays are lighter, brighter, more colorful, easier to install and maintain, and more easily viewable from all angles than LCD videowalls. Perhaps most importantly for an interactive and enveloping experience, NanoLumens LED displays completely eliminate the need for grid lines that are apparent in LCD videowalls.
The new display at YVR’s Gate C features a 1.67mm pixel pitch, among the smallest in the industry, to present HD-quality graphics on a wall-sized display. The result is a unique format of 2304 pixels by 1440 pixels, which further separates it from an average 16:9 aspect ratio display. The airport already has plans for the next NanoLumens installation, and may utilize the display makers’ flexible LED options that can bend to fit curved walls and columns.