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Zimmermann Debuts Spring 2020 Collection with Lighting Display by Martin

Zimmermann Debuts Spring 2020 Collection At New York Fashion Week with Lighting Display by Martin
(Image credit: Harman)

To create immersive lighting displays that compliment the colors of the Zimmermann Spring 2020 clothing line, Enlumen recently deployed a Martin by HARMAN lighting solution at the New York Fashion Week Zimmermann Spring 2020 Fashion Show.

In order to illicit a more emotional response from the audience, the Zimmermann team worked with lighting specialists Enlumen to create an immersive lighting solution that accentuated the signature pastel colors of its new collection. To meet these goals, Enlumen designed and installed a Martin by Harman lighting solution featuring VDO Sceptron 10 linear LED video fixtures.

“We were hired to create an atmosphere to match the design that the Zimmermann team created for their spring 2020 line,” said Shawn Kaufman, lighting designer, Enlumen. “We had three arrays of Sceptron fixtures hanging over the audience, all working cohesively to create color and effects. They wanted a very strong feeling of color throughout the whole space. Throughout the show, the tubes cycled through solid colors, matching the main color theories of the collection. There were a few times where people came in while we were doing some editing and the color was so intense that they wept. We dialed some of the colors back because there was such a direct emotional response.”

Enlumen deployed 150 Martin VDO Sceptron 10 LED video fixtures in three arrays to create a vibrant, immersive lighting display for the event.

“The colors and the feel of the lighting was in conjunction with the overall production design of the runway show itself,” added Kaufman. “The colors were originally done as fabric, so we had to translate them into light. We've worked with the Sceptrons a number of times on other projects. The fact that they have building blocks allowed us to connect them together and create the precise layout we were looking for, from the connectors to the diffusing lenses. The ability to use different diffusers to homogenize the color and pixel so you actually see them as a single source was also appealing to us.”

Zimmermann Debuts Spring 2020 Collection At New York Fashion Week with Lighting Display by Martin

(Image credit: Harman)

After nearly six months of preparation and a five-day installation process, Enlumen was able to achieve the desired results with resounding success.

“The Zimmermann team was thrilled with the results,” said Kaufman. “They were ecstatic—the overall setting was exactly what they were looking for. Comparing this to our renderings, they were shocked. The renderings looked exactly like the reality. On top of that, everything worked flawlessly.”

AVNetwork Staff

The AVNetwork staff are storytellers focused on the professional audiovisual and technology industry. Their mission is to keep readers up-to-date on the latest AV/IT industry and product news, emerging trends, and inspiring installations.