WorldStage Supports ABZU Booth at E3 2016 - AvNetwork.com

WorldStage Supports ABZU Booth at E3 2016

Author:
Publish date:

WorldStage partnered with ABZU to create a unique booth experience at the Electronic Entertainment Expo 2013 designed to make a splash.

ABZU is a new underwater diving simulation game with an emphasis on peaceful interaction with aquatic creatures. Individual acts of ABZU are set in different areas of the sea, including caverns, deep oceanic areas, coral reefs and flooded ruins.

In a convention packed with game titles highlighting combat, warfare and action sports, ABZU's booth at the Electronic Entertainment Expo 2016 (E3) was a sea of calm. The blue-toned booth, in the lobby of the West Hall of the Los Angeles Convention Center, had an underwater aesthetic. At the forefront a stunning tower of transparent Blackbird 55 displays, provided by WorldStage, captured visitors' attention with its graceful underwater imagery.

Image placeholder title

ABZU Booth utilized Blackbird 55 Transparent HD Displays
Working with Eventmakers and NONdesigns, WorldStage installed a stack of four Blackbird 55 transparent 55-inch HD displays in a tower at the front of the ABZU booth. Visitors could walk around the screens and view from front and back photorealistic animations of schools of fish, a gliding shark and divers exploring the underwater world.

"The Blackbird 55s worked beautifully for creating the deep water scenes," said Jessie McDaniel, account and marketing executive at WorldStage. "The very high transparency of the displays made it seem as if visitors were exploring the ocean, too."

McDaniel notes that WorldStage has seen increased interest from clients in Blackbird display technology; Blackbird screens are available in 55- and 80-inch models.

"We can't wait to see the ideas customers have for using them," said McDaniel. "Eventmakers and NONdesigns couldn't have made a better choice for the ABZU booth. The Blackbird transparent displays looked brilliant -- they really gave the illusion of being underwater."

WorldStage also supplied 40-inch monitors for four gaming stations in the ABZU booth. The gaming stations were housed in 12-foot tall pods with sharp-angled facets representing the twists and turns of sea kelp. Sea life imagery was printed on the inside of each pod to depict scenes from the game; the ceiling of each pod was made of blue translucent acrylic with lighting simulating the sun's rays penetrating to the ocean floor.

Additionally, WorldStage furnished Touch Designer to feed imagery to the Blackbird 55s and a complement of small form factor PC's for the gaming stations.

Related

Image placeholder title

WorldStage for Volkswagen at LA Auto Show

The theme at Volkswagen’s press event at the 2013 LA Auto Show was “Think Blue,” and it was all that blue on stage and on screen that posed a challenge for WorldStage in creating a live augmented reality experience for the automaker.

Image placeholder title

Videotel Powering RV Show Booth

When Triple E Recreational Vehicles traveled to Louisville, Kentucky, for the annual RV show, they selected Videotel's VP70 Industrial Media Player for their digital signage.

Image placeholder title

WorldStage at Adobe Summit

For important presentations by Adobe, image quality is one of the most important parts of the experience. This was the case during the Adobe Summit: The Digital Marketing Conference, where WorldStage supported keynote presentations, helping make them a memorable experience for some 5,000 attendees.

Image placeholder title

WorldStage Partners with NYCDOT

The New York City Department of Transportation’s Summer Streets 2014 arts festival once again turned Manhattan’s Park Avenue pedestrian tunnel into an immersive art experience with help from WorldStage, which provided audio and lighting support for Norwegian artist’s Jana Winderen’s sound installation, “Dive.”

Image placeholder title

WorldStage for Colombia Proexport Event

Proexport recently promoted the nation of Colombia brand to businesses in the US with a day-long series of events at the Metropolitan Pavilion in New York where WorldStage provided audio, video and lighting support, including a multi-projector array to accommodate the requirements of the Gallery’s reception visual display.

Image placeholder title

Worldstage Audio and Video at AWS re:Invent

WorldStage continued its relationship with experiential marketing agency Zed Ink by providing audio and video systems for the fourth annual AWS re:Invent conference at the Venetian & Sands Expo Hall in Las Vegas.