The Digital Place Based Advertising Association announced that Vyoma Media has joined the organization.
"Vyoma Media has created a vibrant network of screens that reach a captive audience with an average dwell time of 15 minutes-- a great recipe for success in the digital out-of-home space," said Barry Frey, President & CEO of DPAA. "As a leader in out-of-home technology and monitoring, Vyoma has much to contribute to our collective efforts to grow the DOOH sector."
"Barry and his team at DPAA are doing a great job in leading the charge to increase revenue for our industry, and we are excited about becoming a part of this effort," said Shoumitro Goswami, Chief Operating Officer, Vyoma Media.
The DPAA is a business accelerator and concierge/consultant for members, who enjoy numerous benefits. These include admission to quarterly "mini summit" meetings with ad industry and DPB/DOOH leaders; access to an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.