Toshiba Digital Signage Engages Visitors at Crazy Horse Memorial -

Toshiba Digital Signage Engages Visitors at Crazy Horse Memorial

Publish date:

Toshiba's Ellumina digital signage line is enhancing visitor experience at Crazy Horse Memorial – the world’s largest mountain carving.

Image placeholder title

Digital Signage Educates Visitors at Crazy Horse
The monument, located in the Black Hills of South Dakota, is dedicated to Lakota leader Crazy Horse and preserving the rich culture of Native Americans throughout North America. Toshiba’s Virtuoso interactive touch screen displays – the signature hardware element of its Ellumina line – are prominent throughout the Crazy Horse Memorial visitor complex.

Featuring a broad array of information including highlights of the day’s activities, illustrated maps and tips for improving visitors’ tour experience, the interactive displays help inform and guide guests throughout the memorial, from the welcome center to the mountain carving room itself. .

“Toshiba’s digital signage has truly enriched the experience for our visitors and helped us better tell the great story of the Memorial,” said Jadwiga Ziolkowski, CEO of Crazy Horse Memorial Foundation. “Their Ellumina team intuitively understood what we wanted to accomplish and designed a comprehensive interactive experience that our guests have embraced. Toshiba’s digital signage is definitively improving our visitors' experience from the moment they arrive and enables us to maintain a relationship with our guests once they leave.”

Toshiba’s interactive touch screen displays (ranging from 46- to 55-inches in diameter) are integrated throughout the spacious visitor complex including the Welcome Center, the Indian Museum of North America, Native American Educational & Cultural Center, Mountain Carving Room and Covered Porch. The Covered Porch sits on the footprint of the home of the monument’s original sculptor, Korczak Ziolkowski.

“We are pleased to have been chosen by the Crazy Horse Memorial Foundation to leverage our state-of-the-art technology and digital content expertise for such an important aspect of their mission,” said Bill Melo, Toshiba America Business Solutions Chief Marketing Executive. “Working with the Crazy Horse Memorial Foundation Team to bring this project to life has been exciting and we look forward to a long-lasting relationship.”

The interactive displays specifically allow visitors to sign-up for newsletters, complete visitor surveys to share their insights about the experience and register to ‘Become a Storyteller,’ by making a charitable gift to the Foundation.


Image placeholder title

Toshiba Ramps Up Digital Signage Offerings

Toshiba is taking a different tack with their latest efforts– steering away from just selling AV/digital signage hardware to end users or AV dealers/integrators and instead focusing on offering turnkey digital signage solutions and digital signage managed services.

Image placeholder title

Electrosonic's AV Systems in National 9/11 Memorial

The National September 11 Memorial & Museum has opened in the footprints of the World Trade Center in Lower Manhattan. Electrosonic provided the audio-visual systems for the museum, which is primarily located about 70-feet (21-meters) below ground and offers a unique visitor experience.

Toshiba Stevie Award for Digital Signage Site

Toshiba America Business Solutions, Inc. has won the Gold Stevie Award within the Best Overall Web Design category. The company also won a 2015 Gold Stevie for its LEAD 2014 event. More than 3,300 nominations were submitted this year for consideration. More than 200 executives worldwide participated in the judging process to select award winners.

Image placeholder title

September 11 Memorial & Museum

The National September 11 Memorial & Museum– recently opened in the footprints of the World Trade Center in Lower Manhattan– is an educational and historical institution honoring victims of both the 9/11 terrorist attacks and the 1993 bombing, while examining 9/11 and its continued global significance.

Image placeholder title

projectiondesign for Northeastern University Visitor Center

Carved from an existing building at the heart of campus, the new Visitor Center at Boston’s Northeastern University acts as a shop-window for the academic facility’s combination of assets, talents and opportunities. Featuring three different large-scale interactive display areas, the Visitor Center’s lobby also showcases the high-quality optics, flexible specification, and consistent color rendering of DLP projectors and ProNet.precision software from Norway’s projectiondesign.