Riedel Acquires IP Specialist SDNsquare, SimplyLive

(Image credit: Riedel)

Riedel Communications is committed to bringing innovative technology and solutions to its customers. To expand on that commitment, Riedel announced two recent acquisitions.

Riedel Acquires SDNsquare

Further investing in technology know-how around the fast-growing business of live IP infrastructures and networks, Riedel Communications has expanded its competence team in the area of real-time IP network orchestration and SDN (Software Defined Networks) control, enriching its fast-developing range of video solutions, with the acquisition of SDNsquare.

"SDNsquare is a recognized innovator when it comes to Software Defined Network orchestration in media," said Rik Hoerée, CEO product division at Riedel. "We are very excited to welcome the SDNsquare team to the Riedel family, integrate their technology into our future products, and grow its capabilities to help make IP simple for our customers."

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Belgium-based SDNsquare is a technology provider of cutting-edge Software Defined Network solutions for complex and demanding IP-based media installations. Its technology has been proven in numerous IP-based projects and deployed by its customers in major sporting events such as the Tokyo Games, Roland Garros, and European Athletics Munich.

Riedel Acquires IP Specialist SDNsquare

Henry Alexander (SDNsquare), Rik Hoeree (Riedel) (Image credit: Riedel)

"Being part of the Riedel family ensures continuity and further development of our core technology," Henry Alexander, CEO at SDNsquare, commented. "The SDNsquare team will now be integrated into the Riedel R&D and Customer Success team and will continue to work from their offices in Ghent, Belgium."

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"This acquisition underlines our commitment to continue investing in technology as a driver for future innovations and growth," concluded Thomas Riedel, CEO, and founder of Riedel Group. "We are very excited about the powerful synergies resulting from the interaction between the SDNsquare team and our Network, Product and Managed Technology Divisions."

SimplyLive Joins the Riedel Family

Riedel and the multicamera live production experts SimplyLive will enhance the underlining commitment to keep bringing innovative and futureproof technologies and scalable workflows to its customers in the video market.

"This is a great day in the history of Riedel, and an important step for our product division and the entire Riedel Group," said Thomas Riedel, CEO, Riedel Group. "I am very much looking forward to welcoming the SimplyLive team at Riedel and together changing the way events are produced, attracting more viewers."

Founded in 2016, SimplyLive provides software-based products for multi-camera production, including an all-in-one production suite, replay/slow-mo, venue gateways, and multiviewers, for the most demanding sports video and broadcast applications like the Soccer World Championships, American Football Finals, and Summer and Winter Games.

With this step, Riedel extends its hardware-centric portfolio for video transport and processing with COTS- and cloud-based solutions while gaining valuable expertise and resources to offer new services and deployment models to its customers. At the same time, SimplyLive will benefit from Riedel's comprehensive global sales and support infrastructure, allowing its unique product portfolio to reach a wider audience.

"We are thrilled to join forces with Riedel, a well-established brand with outstanding products," said Luc Doneux, CEO, SimplyLive. "There is great potential in combining their expertise with ours, and we're excited for a potential software integration moving forward. We are confident that the increased reach Riedel provides will accelerate our development and help us to better serve our clients worldwide."

"With this acquisition, we deliver on our strategy to move into the heart of live productions, offering new workflows, deployment types, and business models answering the fast-changing needs of our sports, media, and entertainment customers," added Hoerée. "Offering simplified distributed production workflows deployed in the cloud, in a datacenter, or on-prem is key for answering the need for more content while assuring sustainable production business models for our customers. SimplyLive brings not only great products but also a combined 200+ years of live TV production expertise. Together with Riedel's successful product portfolio of intercom and video infrastructure products and our Global Sales, Marketing, and Customer Success presence, this opens new perspectives for both SimplyLive and Riedel, but even more so for our global customer base."

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