Eastern Michigan University Engages Football Fans and Enhances Experiential Education with Hitachi HDTV Cameras

Hitachi EMU Z-HD5000 Cameras.
(Image credit: Hitachi Kokusai Electric America, Ltd.)

At Eastern Michigan University (EMU) in Ypsilanti, MI, the Department of Athletics is relentlessly committed to providing great experiences for both fans and student-athletes while building champions in the classroom, in the community, and in competition. When the university upgraded its football venue with a massive new scoreboard, it purchased four Z‑HD5000 HDTV cameras from Hitachi Kokusai Electric America (Hitachi Kokusai) to enhance fan engagement while meeting the challenge of shooting high-quality video on the stadium’s distinctive playing surface.

The centerpiece of the technology refresh at the 30,200-seat Rynearson Stadium is a new 53-foot high by 29-foot wide Daktronics LED video display screen. The second-largest video board in the NCAA Division Mid-American Conference (MAC), the new scoreboard is more than three times larger than the venue’s previous, resolution-limited screen. The display overhaul was accompanied by control room and camera upgrades as EMU Athletics began producing in-venue football programming for the first time.

The Digital Signage Event March 4, 2021

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“With the old video board, we just took an analog signal from the broadcast feed, and cut in occasional footage from older cameras,” said Greg Steiner, associate athletic director, media relations at EMU. “We needed to enhance the in-venue experience, as when fans come into the stadium and watch our video board, their expectations have been set by what they see on television. We strive to provide unique on-site opportunities that fans can’t get at home, while also delivering what they already expect to see from TV.”

Supplied by AVI-SPL—number one on the 2020 SCN Top 50 list (opens in new tab)—three of the Hitachi cameras are deployed in fixed positions on tripods. The fourth Z-HD5000 is equipped with a Teradek wireless transmitter, enabling the camera operator to go into the stands and roam the venue.

Eastern Michigan University with Daktronics scoreboard

With a grey-colored football field, Eastern Michigan University needed high-quality cameras for broadcasting, and Hitachi Kokusai delivered. (Image credit: Hitachi Kokusai Electric America, Ltd.)

“We’re one of only three FBS (Football Bowl Subdivision) schools that don’t play on a green field, and the only grey field at the Division I level,” Steiner explained. “Getting a good picture against it can be tough with other cameras. Grey can get washed out really fast if you don’t have high-quality cameras and the ability to dial in directly to the true colors. The Z-HD5000s handle it very well.”

The newly-acquired cameras are EMU’s second Z-HD5000 purchase, joining four units acquired in 2013 that are dedicated to the university’s 8,000-seat Convocation Center. In addition to driving in-venue video board shows for the EMU Eagles’ basketball, volleyball, and gymnastics events in that arena, the earlier cameras have been used on more than 185 live broadcast productions for the ESPN+ streaming service as well as university events such as graduations.

Together, the new and earlier Hitachi cameras also provide valuable, hands-on video production experience for students in the school’s Communication, Media & Theater Arts (CMTA) department, as well as students enrolled in other programs but interested in sports production. 

“We have higher-end equipment in Athletics than they may use in their own courses,” said Steiner. “Working on our productions lets them earn internship credit while getting experience on broadcast-class equipment that they may eventually use professionally, and they get to put on their resume that they worked on productions for ESPN+. That helps them get work for the major networks once they graduate.”

“I cannot say enough great things about the opportunity that working with Hitachi cameras has presented us as a university and as an athletic department,” he concluded. “Putting these cameras in students’ hands lets us deliver an opportunity for their personal development while creating a program that lets us showcase our student-athletes to our fans. Hitachi Kokusai has been a great partner throughout the process to deliver exactly what we needed in terms of video.”

The AVNetwork staff are storytellers focused on the professional audiovisual and technology industry. Their mission is to keep readers up-to-date on the latest AV/IT industry and product news, emerging trends, and inspiring installations.