Daktronics Wins AV Award For Retail LED Installation - AvNetwork.com

Daktronics Wins AV Award For Retail LED Installation

Author:
Publish date:

On September 29 at the Grosvenor House Hotel in London, Daktronics of Brookings, South Dakota, was awarded a second straight AV Award for Retail Project of the Year, this time for an installation at CentrO Mall in Oberhausen, Germany.

"We’re thrilled and honored to accept this award for our work with Unibail-Rodamco and Admemori for the transformation of CentrO Mall,” said Pete Egart, Daktronics vice president of sales for EMEA and Latin America. “This project illustrates the impact of immersive content created by Admemori coupled with cutting-edge LED design by Daktronics. The unique combination of curved LED displays fosters a new shopping experience within the mall’s atrium. Receiving this award shows our design engineers are always up to the challenge of bringing life to whatever ideas our customers can imagine."

Image placeholder title


The project features 10 curved LED displays in the mall’s central atrium for nearly 250 square meters of digital canvas. The displays work together to create a welcoming atmosphere for shoppers.

Unibail-Rodamco, one of Europe’s leading commercial property companies, worked with digital art and design studio Admemori in conjunction with Daktronics to transform the heart of CentrO Mall with a 360-degree LED video experience.

“Our studio designed the digital installation at the heart of the mall and provides the content to invite shoppers to experience a moment of relaxing contemplation," said Philippe Lepron, Admemori’s co-founder. "The content plays across all screens simultaneously. We designed the Digital Dream immersive concept in Paris-La Défense and CentrO for Unibail-Rodamco. The strategic aims are to turn a shopping trip into a memorable experience, to increase store dwell time for undecided shoppers, and to offer brands an exclusive, immersive space where they can reach their target audience. It was a pleasure working with Daktronics on this project.”

Related

Image placeholder title

Daktronics LED for Rochester Red Wings

Frontier Field, home to the minor league baseball's Rochester Red Wings, will upgrade to a new LED video display designed and manufactured by Daktronics of Brookings, S.D. The display will be installed in the spring of 2014 in Rochester, N.Y.

Image placeholder title

Piccadilly Circus Installing 4K, Curved LED Display

The lights in London’s Piccadilly Circus are being upgraded by Land Securities to a massive, outward-curved display capable of 4K video production. The display will be manufactured by Daktronics and installation is planned for the spring of 2017.