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#AVintheAM on Brand Loyalty

#AVintheAM on brand loyalty

In the latest session of #AVintheAM (opens in new tab)—a popular Sunday morning Twitter chat—Chris Neto (opens in new tab), #AVintheAM originator and social media expert, asked questions like "What does brand loyalty mean to you?"

Here is a roundup of answers.

Victoria Ferrari (opens in new tab)

There is definitely no Apple or Jordans in AV. In fact I've seen the opposite. Clients think they hate "brand X," but it's only because their previous integrator did a bad install or didn't train properly.

Jim Wellings (opens in new tab)

Loyalty is driven by product reliability, support, resolution of issues. As someone who walks the tightrope between end user and integrator, those are the loyalty-earning qualities. 

Scott Duncan (opens in new tab)

Brand loyalty to me is the brand that is a partner and stakeholder in the project sharing some of the risk. Margins always have to be taken into account, but knowing they have got your back for issues and upgrades is priceless. 

Patty Wanzer, CTS (opens in new tab)

I’m brand loyal and it lends to being customer loyal. So if my customer trusts product A (all things not being equal like price and capabilities and service) it’s likely that they will try brand B in a smaller project first to see success before sharing the love.

Andrew Davis, CTS-D, CTS-I (opens in new tab)

Brand recognition/loyalty is huge in our industry. As a new integrator, having access to certain manufacturers is almost a barrier to entry... and not because there aren't alternatives.

David Maldow (opens in new tab)

Do brands have fans similar to Jordan sneakers? Have you seen the Zoom Twitter feed? The amount of raving fan tweets they retweet on a weekly basis is unreal, and it's been like that for years.  Lots of brands in AV have loyalty, not sure how many have fans like Zoom.

Dawn Meade (opens in new tab)

I think we #AVTweeps tend to get more tech fanatic/loyal than brand. I’m a massive OLED fan girl so at the moment I’m an LG fan girl since they are leading OLED at the moment. But if say "OLED, Inc." or some other company took the lead, I’d fangirl them.

For more stories like these, read the full Twitter thread here (opens in new tab)

To join in the conversation, watch Neto's Twitter page (opens in new tab) on Sunday mornings for the weekly discussion topics and follow the #AVintheAM thread (opens in new tab)

Editor's Note: Some responses have been edited for style/length/clarity.

Megan A. Dutta is a pro AV industry journalist, and the former content director for Systems Contractor News (opens in new tab)(SCN) and Digital Signage Magazine (opens in new tab), both Future U.S. publications. Dutta previously served as the marketing communications manager at Peerless-AV (opens in new tab), where she led the company’s marketing and communications department. Dutta is the recipient of AVIXA's 2017 Young AV Professional Award and Women in Consumer Technology's 2018 Woman to Watch Award. Dutta is co-founder of Women of Digital Signage (opens in new tab), an organization designed to provide a pathway to promote networking, mentoring, and personal growth.