Roadmap 2023: Atlona

Garth Lobban, Director of Marketing for Atlona
(Image credit: Future)

AVT Question: Please share insight into your company's roadmap for 2023.

Thought Leader: Garth Lobban, Director of Marketing for Atlona (opens in new tab)

Atlona and its partners and customers have plenty to look forward to as 2023 arrives. As we celebrate our 20th year in business and begin our fourth year in operation under Panduit’s ownership, our new product initiatives for this year reflect how emerging customer needs, industry trends, and Panduit’s AV/IT vision all play a role in what’s to come.

As AV/IT progression moves forward, more of our customers are seeking flexible ways to remotely establish secure proxy connections between servers and gateways for control and management of AV equipment." —Garth Lobban, Director of Marketing for Atlona

This year we will unveil what’s next for our OmniStream and Velocity product families—both of which were developed with AV and IT professionals in mind. Our second-generation OmniStream AV over IP platform includes enhanced capabilities that raise the bar for visual quality, performance, and integration convenience in networked AV deployments. The upcoming launch takes the thirst for higher resolutions, improved bitrate management, and general integration into IT networks into deeper consideration. This, along with more advanced integration capabilities with our Velocity AV control systems, will offer more holistic IP-networked solutions for our corporate and education customers seeking greater flexibility inside lecture halls, auditoriums and other medium to large gathering spaces.

Speaking of Velocity, we are excited to show the evolution of the industry’s first IP-enabled AV control system to now offer remote management capabilities. Our new Velocity Premier Services Remote Gateway allows dealers and AV/IT technology managers to access a Velocity hardware or software gateway over the internet for remote configuration, management, and control. As AV/IT progression moves forward, more of our customers are seeking flexible ways to remotely establish secure proxy connections between servers and gateways for control and management of AV equipment. This creates an opportunity to provide enhanced support and customer service by allowing system and device configuration, troubleshooting, credential and firmware updates, and more from any device with a browser and internet connection. 

Cindy Davis
Brand and content director of AV Technology

Cindy Davis is the brand and content director of AV Technology. Davis enjoys exploring the ethos of experiential spaces as well as diving deep into the complex topics that shape the AV/IT industry. In 2012, the TechDecisions brand of content sites she developed for EH Publishing was named one of “10 Great Business Media Websites” by B2B Media Business magazine. For more than 20 years, Davis has developed and delivered multiplatform content for AV/IT B2B and consumer electronics B2C publications, associations, and companies. From 2000 to 2008, Davis was the publisher and editor-in-chief of Electronic House. From 2009 to present, as the principal of CustomMedia.Co, Davis developed content plans and delivered content for associations such as IEEE Standards Association and AVIXA, content marketing for Future Plc, and numerous AV/IT companies. Davis was a critical member of the AVT editorial team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. A lifelong New Englander, Davis makes time for coastal hikes with her husband, Gary, and their Vizsla rescue, Dixie, sailing on one of Gloucester’s great schooners, and sampling local IPAs.