On Workplace 3.X: Sony

Ken Kobayashi, Business Manager, Professional Display Solutions at Sony Electronics
(Image credit: Future)

AVT Question: Please share insight and best practices for ensuring meeting equity for all employees and how to deliver the best collaboration experience regardless of location.

Thought Leader: Ken Kobayashi, Business Manager, Professional Display Solutions at Sony Electronics

The corporate meeting space has forever changed as a result of the shift to a work-from-anywhere mindset, and this necessary evolution is rooted in the need to offer flexibility and foster engagement. Whether in person, remote, or hybrid, the way we collaborate and interact has shifted to focus on promoting and advancing efficiency and productivity. 

It’s important to consider the compatibility and interoperability of the solutions and platforms you’re using to make the meeting experience as seamless as possible." —Ken Kobayashi, Business Manager, Professional Display Solutions at Sony Electronics

With this change in culture, we need to be mindful to plan for, integrate, and leverage technologies that enable a better experience for all parties—regardless of location—while promoting flexibility and empowering employees and businesses. This means creating rooms and working environments that are optimized for collaboration, which starts with using tools that facilitate an optimal audio and video experience. Implementing technologies that are easy to use and easy to get up and running helps avoid timely troubleshooting delays at the start of meetings which wastes attendees’ precious time. 

It’s also important to consider the compatibility and interoperability of the solutions and platforms you’re using to make the meeting experience as seamless as possible. Other aspects to consider are standardizing on solutions that are agile and can easily be updated to grow with the user, expand capabilities to further protect their investment, and ensure the technology addresses the latest standards and expectations. Additionally, in order to implement a successful AV system, looking to hardware and software systems that can be accessed and updated from the cloud is also an important factor. Finally, it’s imperative to analyze and leverage the data provided by your technology to fine-tune and create more beneficial experiences.

Cindy Davis
Brand and content director of AV Technology

Cindy Davis is the brand and content director of AV Technology. Davis enjoys exploring the ethos of experiential spaces as well as diving deep into the complex topics that shape the AV/IT industry. In 2012, the TechDecisions brand of content sites she developed for EH Publishing was named one of “10 Great Business Media Websites” by B2B Media Business magazine. For more than 20 years, Davis has developed and delivered multiplatform content for AV/IT B2B and consumer electronics B2C publications, associations, and companies. From 2000 to 2008, Davis was the publisher and editor-in-chief of Electronic House. From 2009 to present, as the principal of CustomMedia.Co, Davis developed content plans and delivered content for associations such as IEEE Standards Association and AVIXA, content marketing for Future Plc, and numerous AV/IT companies. Davis was a critical member of the AVT editorial team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. A lifelong New Englander, Davis makes time for coastal hikes with her husband, Gary, and their Vizsla rescue, Dixie, sailing on one of Gloucester’s great schooners, and sampling local IPAs.