Audinate Responds to the Dante Supply Chain Question

AV Technology reached out to Audinate to directly respond to questions that have been on everyone’s mind regarding Dante.
(Image credit: Getty)

With social media spinning various narratives on the impact of global chip shortages on AV industry products, AV Technology reached out to Audinate to directly respond to questions that have been on everyone’s mind regarding the company’s Dante platform. Bryce Dunn, senior director of Product Management at Audinate provided the following.

Bryce Dunn, senior director of Product Management at Audinate provided the following.

How Global Supply Chain Issues Impact Our Industry

Semiconductor supply chain issues have been elevated in our industry’s consciousness, just as it has been raised in the broader global technology realm. The issue gets attention in the media and in meetings as it impacts availability of product, which in turn, impacts the milestones of an installation/integration assignment.

Audinate OEM partners design and build a broad array of AV equipment for these customers, and we have heard first-hand the challenges they’re encountering in sourcing components. We believe no responsible manufacturer will wait patiently for these issues to play out and for component availability to normalize. Many have contingency strategies in place to harden their supply chain and to engineer versatility into their product strategies.

Our team at Audinate made the decision in early 2021 to initiate the development of potential replacements for microchips used in our product portfolio. This important program centered on sourcing replacements for chips that had many years of life left. Planning more than five years out for a replacement is well beyond the industry standard, but our leadership group believed the move was crucial to ensuring our supply chain and for minimizing the impact of potential chip shortages.

Bryce Dunn, Sr. Director of Product Management at Audinate

(Image credit: Audinate)

Bryce Dunn, Sr. Director of Product Management at Audinate

Recently, a major chip supplier significantly reduced the number of certain parts available to the industry. The early impact was industry-wide and we did everything we could to support industry resilience by accelerating the switch to new and more available parts, and by also representing the needs of Dante manufacturers to chip suppliers.

Today, our team is successfully working with OEM partners to minimize disruptions and we are coordinating with the chip manufacturer and others to acquire inventory of the affected parts. We are also accelerating the in-motion product transitions to platforms with improved long-term availability, and are actively working with our OEM partners to migrate to our next-generation parts, and/or migrate to other parts in our portfolio not affected by this chip shortage.

The recent situation serves to reinforce the work we are already doing to make this happen, including:

  •  Expediting chip replacement options ahead of end-of-life timelines,
  • Developing drop-in replacements for Dante modules for existing product designs, and
  • Investing in the increasingly important software-based offerings such as Dante Application Library and Dante Embedded Platform.

Managing supply chain issues will be a mission-critical priority for the AV industry and our community in the years ahead. Issues like connectivity, interoperability and standardized protocols are now more important and useful than ever, and as a trusted leader in advancing connectivity, interoperability and standardized protocols, we understand our unique responsibility to OEMs, integrators and end-users at this critical time and in the future.

[ Related: Audinate Brings Dante Application Library to PC, Mac Applications ]

[ Related: Audinate Ships Dante AVIO USB-C Adapter ]

Cindy Davis
Brand and content director of AV Technology

Cindy Davis is the brand and content director of AV Technology. Davis enjoys exploring the ethos of experiential spaces as well as diving deep into the complex topics that shape the AV/IT industry. In 2012, the TechDecisions brand of content sites she developed for EH Publishing was named one of “10 Great Business Media Websites” by B2B Media Business magazine. For more than 20 years, Davis has developed and delivered multiplatform content for AV/IT B2B and consumer electronics B2C publications, associations, and companies. From 2000 to 2008, Davis was the publisher and editor-in-chief of Electronic House. From 2009 to present, as the principal of CustomMedia.Co, Davis developed content plans and delivered content for associations such as IEEE Standards Association and AVIXA, content marketing for Future Plc, and numerous AV/IT companies. Davis was a critical member of the AVT editorial team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. A lifelong New Englander, Davis makes time for coastal hikes with her husband, Gary, and their Vizsla rescue, Dixie, sailing on one of Gloucester’s great schooners, and sampling local IPAs.