Digital Signage at InfoComm: A Healthy Balance of Expo, Education

  • Visitors to last year’s InfoComm show know that InfoComm International takes digital signage seriously. The 2008 Digital Signage Pavilion, which took up most of the North Hall of the Las Vegas Convention Center, competed with many of the digital signage-specific shows that took place last year in size and exhibitors.
  • Know before you go
  • InfoComm 09
  • June 14-19, 2009
  • Orange County Convention Center
  • Orlando, Florida
  • This year, InfoComm plans to continue that focus through another Digital Signage Pavilion, as well as the Digital Signage Applications Showcase and a lineup of education sessions geared toward its systems integrator, pro AV and digital signage attendees.
  • “I think a lot more AV people are being called about digital signage because the buzz is out there,” said Brian Kutchma, director of marketing for Black Box Network Services. “They have become the likely point of contact that the end customer is turning to, and are also seeing digital signage as a business opportunity.”
  • The Digital Signage Applications Showcase, with systems integration by Spinitar, is a set of mock environments and installations designed to give attendees an idea of how to put the technology to use in the real world.
  • “Digital signage technology has been embraced by a wide range of industries, particularly hospitality, retail, corporate, education, and transportation, primarily because of its ability to improve communication and shape the customer experience,” said Randal A. Lemke, Ph.D., executive director, InfoComm International, in a news release. “Digital signage is also making headway as a green technology, especially when used as renewable signage.”
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  • New this year is the Best of InfoComm Award, which is being presented by NEC Display Solutions (booth 5001). Over the past several months, exhibitors have had the opportunity to submit their products for consideration on NEC’s Web site. From now until the show, anyone can visit the site and vote on the top products. Come InfoComm, a panel of industry agnostic judges will visit the top five finalists and decide on a winner. The winner will be announced at 10 AM on Friday, June 19 at NEC’s booth, which is designed to look like the Best of InfoComm award trophy.
  • The winner of the Best of InfoComm Award gets to donate $25,000 to the charity of its choice.
  • We wanted to do something that stated our presence at InfoComm and our support for the industry,” said Ashley Flaska, vice president of marketing for NEC Display Solutions. “We also thought this award was a great way to build excitement for the show.”
  • Off the show floor, digital signage is just one of the many educational tracks InfoComm has lined up for attendees. Lyle Bunn, a digital signage industry consultant and creator of the SPEED program, will host several sessions including Planning Digital Signage, Best Practices in Digital Signage Content, How to Sell Digital Signage, as well as participating in a day-long seminar on Tuesday, June 16, entitled Technology Trends.
  • Other digital signage speakers include Jeff Kresse of Electrograph Systems, Joyce Vogt of Spinitar and Brian Lockie of Creative Technology.