SAN DIEGO, CA and HOUSTON, TX--Landmark Chevrolet, the largest Chevy dealership in Houston, TX, and one of the largest U.S. parts distributor for General Motors, has partnered with San Diego-based technology provider, 42Media, to implement its first digital signage network. The private TV network, which combines television programming with custom messages and advertisements from Landmark Chevrolet, allows the dealership to constantly stay in touch with its customers and employees in a way that is both informative and entertaining.
According to Wesley Masburn, president and CEO of 42Media, "Digital signage makes it possible to catch customers at that pivotal moment when they are ready to buy, making it an invaluable sales and marketing tool." With 42Media's digital signage technology, Landmark Chevrolet is able to change and update its messages and content loops within just minutes so that the information, graphics and video being displayed are always timely and compelling for customers every time they enter the dealership. "Because we are in control of the whole process, we can provide our customers with a true, near real-time communication solution," Mashburn explains.
The digital signage network is also an important educational tool for Landmark Chevrolet employees. "Our products and services are so extensive that even the best-trained employee can't remember everything," Crabtrey adds. For example, the dealership is using the network displays to help employees learn about the different makes and models, monthly specials, outside vendor sales, vehicle maintenance, and financing incentives. "Through digital signage, our customers get the current information they need, while at the same time, employees are getting educated."