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Digital Signage Expo 2011 Content Curriculum

  • Digital Signage Expo (DSE), the international tradeshow and conference dedicated to digital signage, interactive technology and digital out-of-home networks (DOOH), will present an all new five-part Content University Seminar Program within a reformatted and expanded Conference Seminar Program for February 22-24, 2011, in Las Vegas.
  • The Content University Seminar Program will be presented as part of DSE's eight-track Educational Conference and is designed to cover what works and what doesn't work in digital place-based advertising and editorial content, including topics ranging from content strategy to automation. The curriculum will addresses what designers, producers, creative directors, creative agencies, brand marketers, network operators and end-users need to know about content as a fundamental necessity, including:
  • Content Strategy & Development
  • Effective Content, Display & Design
  • Understanding Data-driven Content
  • Managing the Maze of Third-Party Content
  • Hands-on Content Development Workshop
  • Instruction will be a combination of theory and applied theory as each session will team professionals from a variety of disciplines within DOOH Networks, including retail, healthcare and fitness networks, with end-user peer-presenters from Walmart, Six Flags and the John Marshal School of Law, who will share their real-world experience.
  • Digital Signage Expo 2011, co-located with the Interactive Technology Expo, Out-of-Home Network Show, and Digital Content Show is scheduled for February 22-24, 2011, at the Las Vegas Convention Center in Las Vegas.
  • For information: