Vertu, a leading provider of luxury mobile phones, has opted to use BrightSign players in its global network of boutiques and concessions.
Vertu selected BrightSign players to run its global network of in-store digital signage screens playing content to customers.
With flagship stores in London, Paris, Milan, Singapore, Hong Kong, New York and Las Vegas, Vertu's phones are now sold in over 500 stores, including over 70 Vertu boutiques, in 66 countries. Vertu unveiled a new store concept for its boutiques in 2010, which included various designs of digital signage screens, some of these are known internally as blades. Some designs are able to twist and rotate, displaying either individual images or content synchronized across the array – the whole presenting a contemporary concept. Vertu concessions within larger stores are equipped with single screens presenting similar content.
Following a trial of available player options, Vertu selected BrightSign solid-state players on the basis of their reliability and low power consumption. During the trial, the ability of BrightSign players to run content straight out of the box, and to continue playback for weeks on end without failure impressed the Vertu team. Further factors were the low power consumption, low acquisition cost, small size and playback quality. Content is managed using the BrightAuthor software package. Vertu is also using the BrightSign players to playback holograms, adding a hologram-processing unit between the player and the hologram apparatus.