LG’s LCD HDTVs and LCD monitors throughout the U.S. Cellular Field club level “multicast” a “welcome” video attract loop, a live HD broadcast of the White Sox game integrated with informational signage and advertising messages.
While the Chicago White Sox struggle to stay in the American League pennant race, their fans aren’t missing a beat — thanks to the collaboration between LG Electronics and Ecast on a state-of-the art, multi-screen, interactive and live media display network installed throughout the White Sox Baseball Stadium at U.S. Cellular Field’s Club Level.
Highlighting the growing role of place-based media and experiential marketing, the alliance brings together the latest video distribution platforms with Internet technology protocols and Web applications to deliver a unique visual and interactive media experience for White Sox Club Level (now dubbed the “LG Skyline Club”) patrons from the moment they enter the turnstiles.
The installation combines more than 50 LG “Full HD” 1080p LCD HDTVs and digital signage monitors for use in video walls and concessions with 10 of the Ecast IQ 40-inch vertically oriented, interactive media touch screen displays. The installation centralizes video content and display control capability and leverages LG’s IP solution for enabling video content delivery to multiple monitors. Simultaneously, Ecast’s interactive media platform distributes custom applications to its 10 IQ touch screens.
“Extending the Ecast platform onto LG’s new IP-based HDTVs and monitors opens the door to a variety of new solutions for the hospitality and entertainment markets,” said John Taylor, Ecast CEO and president. “Using a combination of cutting-edge hardware and custom software to deliver broadcast quality video and custom advertising over the stadium’s existing Ethernet network, we’ve enhanced the fan game day experience like never before.”
“LG Electronics is committed to providing an interactive, high-definition experience for patrons in the stadium environment,” added Jeff Dowell, vice president of Digital Signage, Commercial products, LG Electronics USA Business Solutions, Lincolnshire, Ill.
“Our IP solution, and our collaboration with Ecast, provided U.S. Cellular Field the opportunity to offer high-definition, premium content and interactive social media options to their ticket holders, so that they can not only watch the game as it happens, but get the latest game/player stats and view updates from the team’s Twitter or Facebook accounts all through the touch of a screen,” noted Ron Snaidauf, vice president, commercial products, LG Electronics USA Business Solutions.