LAS VEGAS, NV--MediaTile will be speaking at two digital signage presentations at GlobalShop 2009. Keith Kelsen, Chairman for the Digital Signage Association's Content Best Practices Committee and MediaTile Executive Chairman, will be participating in a technical panel on digital signage connectivity options entitled "Digital Signage Delivery: The Best Choice for Your Network" at 9:45 a.m. PST. Kelsen will also host a panel discussion on behalf of the Digital Signage Association (DSA) focused on "Content Best Practices for Retail Digital Signage Networks" at 2:45 p.m.
In the first panel, Kelsen will discuss both the technical and business advantages of using cellular-based broadband connectivity for digital signage networks. Key highlights will be the ways in which brand marketers and retailers can realize faster return on investment (ROI) from digital signage by eliminating the costs and complexities associated with hard-wired and Wi-Fi based deployments. In his second presentation, Kelsen will moderate a discussion panel on the DSA's digital signage content best practices, highlighting real-life deployments. Panelists include Michael Chase, Vice President of Marketing and Creative for St. Joseph Content, and Best Buy Producer, Paul Flanigan. The DSA sponsored the recent USA Today Digital Signage supplement, which featured MediaTile and can be downloaded at www.mediatile.com/cellular. Kelsen will also discuss MediaTile's "Return on Message" (ROM) methodology for optimizing digital signage networks for brands and retailers. White papers on ROM methodology can be downloaded at www.mediatile.com/ROM.