Nexgen recently assisted Swiss retailer Gries Deco Holding (GDH) with a custom digital signage system powered by the Navori digital signage platform.
GDH operates a 138-unit retail furniture store chain called Depot, with locations in Switzerland and Germany. GDH’s Depot-Interio is the latest concept of the chain that merges elements from the company’s traditional furniture outlets with in-store boutiques that will feature innovative home decor accessories, said the company.
As part of the new concept store design, GDH contracted with Nexgen to deploy an innovative digital signage system centralized around three screens mounted in the wall behind the cashier area, according to the company. The three screens are powered by a single PC running the Navori Player software and content is played on each screen, said the company.
This ability to drive multiple screens from a single device reduces costs significantly as the system is deployed across the entire chain, said the company. Once the rollout is completed, the network will total more than 550 screens making it a significant retail signage deployment. Content shown on each screen is marketing- and service-oriented, and messages will cover new products, special offers, services, payment options and more, said the company.
The children’s department of Depot-Interio also will be fitted with a screen that will show short film clips to keep young ones entertained, said the company.
As GDH rolls out the system to more stores, they can simply add each location to the Navori Server and manage all content and scheduling from a central location, said the company. In addition, content can be updated as often as necessary in a few easy steps without affecting playback, said the company. Real-time data is supported right out of the box without the need for expensive add-ons.