Thomson’s PRN Shows New Interactive Merchandising

Thomson’s Premier Retail Networks, Inc. (PRN), a provider of digital media solutions at retail, has announced details of a new interactive multi-product Display TV merchandising solution, a prototype of which will be previewed at the In-Store Marketing Expo at the Las Vegas Convention Center, November 12 - 14, 2008.

When PRN’s Display TV interactive retail media solution is set up in stores, shoppers will be able to select content that helps them make product choices adjacent to the point of purchase for a category of products. At ISME, the Winter Wellness example display designed for Health & Beauty departments presents content featuring a host offering short wellness tips on a 42-inch vertical screen, while showcasing four seasonal HBA products. PRN’s Display TV can showcase a single product or multiple products, depending on a retailer’s needs, and can be configured to support interactive touch applications such as store navigation.

“This multi-product Display TV is one of PRN’s most compelling and flexible new merchandising solutions coming out of our innovation team,” said Richard Fisher, PRN president. “We are excited to work with our retail and advertising partners to further develop seasonal and category applications of this innovative solution, which we expect to be in the market during 2009.”

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