Thomson’s PRN Shows New Interactive Merchandising

Publish date:
Social count:

Thomson’s Premier Retail Networks, Inc. (PRN), a provider of digital media solutions at retail, has announced details of a new interactive multi-product Display TV merchandising solution, a prototype of which will be previewed at the In-Store Marketing Expo at the Las Vegas Convention Center, November 12 - 14, 2008.

When PRN’s Display TV interactive retail media solution is set up in stores, shoppers will be able to select content that helps them make product choices adjacent to the point of purchase for a category of products. At ISME, the Winter Wellness example display designed for Health & Beauty departments presents content featuring a host offering short wellness tips on a 42-inch vertical screen, while showcasing four seasonal HBA products. PRN’s Display TV can showcase a single product or multiple products, depending on a retailer’s needs, and can be configured to support interactive touch applications such as store navigation.

“This multi-product Display TV is one of PRN’s most compelling and flexible new merchandising solutions coming out of our innovation team,” said Richard Fisher, PRN president. “We are excited to work with our retail and advertising partners to further develop seasonal and category applications of this innovative solution, which we expect to be in the market during 2009.”

For more information on Thomson products/services, visit


Image placeholder title

Alcorn McBride Shows Two New Products at IAAPA

Alcorn McBride has announced the introduction of two products for the themed entertainment industry. New items include a single universe lighting controller with Ethernet control, and software that allows simple transcoding of media files. Both were shown in booth 652 at the IAAPA show in Orlando.

SXSW Interactive: The New World, In Microcosm

David Keene– As the industry buzz surrounding SXSW Interactive has grown rapidly year-over-year in the past three years, with major unveilings at past years’ events from the likes of Twitter and Groupon, it was time to report from the field– as daunting as that task can be. Daunting? How hard can it be to cover a trad

Image placeholder title

STRATACACHE Interactive Retail Journey

STRATACACHE today unveiled a new, interactive retail journey allowing consumers to become more involved in the shopping experience.STRATACACHE’s Connected Journey features unique, interactive ways for retailers to inspire consumers during the path-to-purchase.From digital signage to leading-edge interactive technology, each experience provides an opportunity for retailers to attract and engage shoppers, drive product awareness, activate shoppers and strengthen customer loyalty.