Adspace Networks has acquired Access Sports Media's (formerly Access 360 Media's) Mallvision assets including an exclusive sales representation agreement with Simon Property Group’s OnSpot Digital Network that adds 47 premier Simon Malls to the Adspace Digital Mall Network.
As part of the deal, Adspace will now also represent 17 other malls including GSM Worldwide Media’s large format digital network in 11 Mills Properties, for a total of 64 new malls added to the network.
The deal increases Adspace’s mall count by nearly 50 percent, from 141 to 205, enabling the network to reach 48 million individual shoppers each month through its 2,864 digital displays.
Adspace Networks will raise gross impressions from 415 million to 641 million per month, while adding Phoenix to its top 12 market list and two new malls in the influential Miami market.
The combined properties also expand Adspace’s audience reach across top DMAs. In the top 10 DMAs Adspace now reaches 35 percent of adults ages 18 – 49.
- Adspace will now have a presence in 47 premier Simon Malls across the country, including:
- · The Westchester in New York, home to New York State's first Nordstrom.
- · Roosevelt Field in New York, which houses Bloomingdale's, J.C. Penney, Macy's, Nordstrom, Dick's Sporting Goods and more than 270 specialty stores.
- · Copley Place in Boston, an upscale shopping destination located in the historic Back Bay with 75 stores.
- · Lenox Square in Atlanta, anchored by Bloomingdale's, Neiman Marcus and Macy's, featuring nearly 250 specialty stores.
- · Dadeland Mall in Miami, known as one of Miami's premier shopping centers with more than 185 specialty stores.
- “We are very excited to be working with Simon Property Group,” said Dominick Porco, chairman and CEO, Adspace Networks. “Adspace and Simon recognized the strategic benefit of combining networks to consolidate and create a singular digital offering to the advertising buying community that presents increased impressions delivered in a consistent format.”