Adspace Expands Shopping Mall Network

Author:
Publish date:
Social count:
0

Adspace Networks has acquired Access Sports Media's (formerly Access 360 Media's) Mallvision assets including an exclusive sales representation agreement with Simon Property Group’s OnSpot Digital Network that adds 47 premier Simon Malls to the Adspace Digital Mall Network.

As part of the deal, Adspace will now also represent 17 other malls including GSM Worldwide Media’s large format digital network in 11 Mills Properties, for a total of 64 new malls added to the network.

The deal increases Adspace’s mall count by nearly 50 percent, from 141 to 205, enabling the network to reach 48 million individual shoppers each month through its 2,864 digital displays.

Adspace Networks will raise gross impressions from 415 million to 641 million per month, while adding Phoenix to its top 12 market list and two new malls in the influential Miami market.

The combined properties also expand Adspace’s audience reach across top DMAs. In the top 10 DMAs Adspace now reaches 35 percent of adults ages 18 – 49.

Image placeholder title

Adspace will now have a presence in 47 premier Simon Malls across the country, including:

· The Westchester in New York, home to New York State's first Nordstrom.
· Roosevelt Field in New York, which houses Bloomingdale's, J.C. Penney, Macy's, Nordstrom, Dick's Sporting Goods and more than 270 specialty stores.
· Copley Place in Boston, an upscale shopping destination located in the historic Back Bay with 75 stores.
· Lenox Square in Atlanta, anchored by Bloomingdale's, Neiman Marcus and Macy's, featuring nearly 250 specialty stores.
· Dadeland Mall in Miami, known as one of Miami's premier shopping centers with more than 185 specialty stores.

“We are very excited to be working with Simon Property Group,” said Dominick Porco, chairman and CEO, Adspace Networks. “Adspace and Simon recognized the strategic benefit of combining networks to consolidate and create a singular digital offering to the advertising buying community that presents increased impressions delivered in a consistent format.”

Related

RMG Networks Enters the Mall Media Segment

RMG Networks has signed an operating agreement to launch a new mall media digital-based network based upon assets from the former Akoo International Mall Network. This arrangement allows RMG to extend its media offering with full sight, sound and motion into another captive environment that delivers valuable audience segments. RMG will leverage its position in digital place-based media sales and build a separate business unit focused on captive mall media.

Image placeholder title

Christie Projection at Kuwait’s 360 Mall

The 360 Mall’s Family Entertainment Center in Kuwait features an immersive mall experience offering rides, the latest video games, and skill tests for the entire family.     Drawing on Christie projection systems, Electrosonic designed, supplied, installed and programmed LED ligh

Image placeholder title

mallSPACEmedia and NAVORI at Buenos Aires’ Recoleta Mall

mallSPACEmedia lit up the halls of the Recoleta Mall in Buenos Aires with the launch of its first digital signage and video wall network powered by the NAVORI software platform.   This retail installation is the largest of its kind in Argentina. Digital signage is an excellent fit for

Daktronics LED for Cocor Shopping Center

Cocor Shopping Centre in Romania has chosen Daktronics LED for its digital signage. Daktronics Inc. of Brookings, S.D., and Daktronics GmbH of Wiesbaden, Germany will design, manufacture and install LED video screens on the facade of the mall. The project is valued at $3.6 million. Daktronics is excited to work with the Cocor Shopping Centre on this innovative project, said Carlos Verez, International Sales for Daktronics GmbH. This project will be a large accomplishment for us and we hope that our relationship with Cocor lasts well into the future.