Rachel Gerds, Vice President of Digital Content North America for BMO Financial Group, will present a general conference seminar on Thursday, Oct. 1 at 10-11 a.m. at CorpComm Expo’s inaugural educational conference taking place Sept. 30 to Oct. 1, at the Georgia World Congress Center in Atlanta.
Gerd’s presentation, entitled “Keys to Successfully Launching a Digital Content Strategy with Staying Power,” will examine not only how to build, but also maintain the momentum of digital content strategy, earning it prestige and permanence, specifically how corporate communicators, digital content strategists and social media marketers can:
- Build a sustainable digital content strategy.
- Build internal alignment, excitement and momentum for their digital content strategy.
- Operationalize and maintain digital content strategies for the long haul.