EYE About to Release Teen Shopper Research by Arbitron - AvNetwork.com

EYE About to Release Teen Shopper Research by Arbitron

Publish date:

EYE is going to be releasing its Teen Shopper Profile by Arbitron next week. The research was conducted in November across five US malls in which they interviewed 315 teens aged 14 - 17. This age group isn't covered by the Scarborough shopper data and is a highly desirable demographic for many of our mall advertisers.

There's lots of good news in the results that might be of interest to your readers -- especially in this time of seemingly unrelenting negative retail news. In short - teens are still packing into malls frequently and spending over half of their income while they're there.

A few insights:
§ Teens visit EYE malls an average of five times per month.
§ EYE teens are early adopters who buy things before other teens know.
§ EYE teens’ weekly income is $75 per week on average.
§ EYE teens spend nearly $155 per month on average at the mall.
§ The majority of teens feel happy, carefree and “like splurging” while at EYE malls.

The Arbitron white paper will be released next Monday, Feb 23rd and will be available on at www.eyecorp.com/shopperprofile.


Shopper Media Survey

By James Tenser, VSN Strategies Performance metrics linked to sales and profits are twice as desirable as in-store Gross Rating Points or other third-party ratings, according to a new survey from consulting firm VSN Strategies. Findings from the Retailativity Study of Shopper Media Network Practices and Trends suggest that so-called “in-store GRPs” may not be adequate to support strategy and practice for in-store advertising media, including the emerging digital networks.

Shopper Engagement Webcast July 18

POPAI will sponsor a Webcast on Shopper engagement, July 18, at 3:00 - 4:30 PM EST. The final results of the first field trial for the Marketing at Retail Initiative (MARI) that was held in the UK, will be presented by Martin Kingdon, as well as the preliminary results of the US field trial. The ground breaking MARI study is designed to measure marketing at-retail programs so to put their measurement on a par with other media such as print and broadcast, by providing  measurements of Shopper Engagement which will show what shoppers actually looked at across the store in terms of in-store media both for the store as a whole and within specific categories. This combined with ROI measurements will provide a full picture of the in-store environment allowing brands and retailers to plan their at-retail executions with a far greater degree of sophistication than has been available historically...

POPAI University: Shopper Marketing

POPAI University On The Road, presents “Shopper Marketing: When consumers become shoppers” Thursday, February 7, 2008, Toronto, Ontario 8:30 am - 11:00 am Have you ever thought that consumer and buyers are two completely different people, even when it's the same person? With the numerous lapses of the commercial offer and the increasing trend of channel-blurring, this affects all sectors of the retail business and can have a tremendous impact on marketing strategies. Stephane Drouin, SVM partner, will expose attendees to the principles of Shopper Marketing and present key learnings to help score wins in the retail business. Here are a few of the learnings that he be covered throughout the session...

POPAI Finalizes MARI Shopper Engagement Service

POPAI, the Global Association for Marketing at-Retail, announced that it has finalized contract negotiations with Sheridan Consulting for a new three measurement cycle Shopper Engagement Service as conceived and tested during Phase One of POPAI's Marketing At Retail Initiative (MARI) in the United States and the United Kingdom. The new service tracks engagement with Marketing at Retail materials as shoppers make their way through the store. Shopper Engagement has been recently defined by the MARI advisory council (MAC), a group comprised of brands and retailers participants. The MAC standard for shopper engagement is when a shopper's eye focuses on an item for at least one second. Shoppers, who participate, wear high-tech microsurgical cameras

Tobii Launches Eye-tracking Research Service

Tobii Technology has launched Tobii Insight, a new service that provides eye-tracking research solutions to support the market research industry. The new service will lower the entry barrier to bring the benefits of eye-tracking research to a broader array of organizations that have not previously used it, accordi