Scharff Weisberg And Jonathan Goldstein Team For Kanye West Events

Scharff Weisberg And Jonathan Goldstein Team For Kanye West Events
  • Kayne West recently got support for several events from Scharff Weisberg and Jonathan Goldstein.NEW YORK, NY--A number of recent Kanye West events required the precision lighting design of Starlight Visual's Jonathan Goldstein and the unique services and inventory offered by Scharff Weisberg. The two collaborated on projects including two high profile parties, the artist's appearance on Saturday Night live and a number of North American concerts. Highlighting the equipment package was the highly powerful yet compact LittleBig 3.5, which Scharff Weisberg is among the few companies to offer.
  • Goldstein first turned to Scharff Weisberg to outfit West's album release party, which played host to music industry moguls, record label executives and the press. "Kanye wants things to look good," remarks Goldstein, who was excited about using the LittleBig 3.5 units for the event.
  • Scharff Weisberg orchestrated and supplied equipment for the entire job. "When Kanye saw the LittleBigs," recalls Goldstein, "something clicked for him. He'd walked in and said 'What are those?' He loved them." The party also sported a Hippotizer, a Barco 10 x 9 foot iLite wall and a compliment of color blazes and VL 2500's. The lighting system was orchestrated from a grandMA lighting console.
  • For the next event, West's appearance on Saturday Night Live, Goldstein requested that Scharff Weisberg bring in LittleBig 3.5's yet again. According to Goldstein, it was very atypical for an "outsider" to bring lights into SNL, but Kanye was "very adamant about having them," he says. "He's a very visual person. And the way the light works with the camera lens is very cool. Scharff Weisberg has been a huge help in supplying the fixtures, hardware and software needed for these 'Kanye' events."
  • Scharff Weisberg also supplied Goldstein lighting for a Kanye-performance-clad GQ 50th anniversary party. The event was produced by JKLD but Goldstein did the lighting for the concert portion of the event. For several additional Kanye West concerts in the U.S. and Canada, Scharff Weisberg will be supplying the LittleBigs to bring about the look and feel that West's shows now call for.