OOH Pitch, Inc., an out-of-home media planning and buying group, has announced that they have selected the rVue(TM) demand-side platform (DSP) as the agency's planning, buying and analytics tool for digital out-of-home (DOOH) media.
rVue, Inc., a subsidiary of rVue Holdings, Inc. has recently announced the release of rVue 2.3, the next generation of the DSP, which includes the addition of multiple features including aggregated campaign analytics, proof of performance and streamlined billing. As part of the integration, OOH Pitch's media planning team will become certified users of the rVue platform.
"When rVue first crossed my radar, I had mistakenly thought they were just another aggregator for place-based media and wasn't interested in learning more. But when I saw the platform, I was blown away. Their approach is innovative, powerful and the first one I've seen that can actually remove the roadblocks to planning and buying without further fragmenting the industry,” said David Matera, Co-Founder and CEO of OOH Pitch.
Matera said, "The latest rVue release, tied in with their connections to leading digital signage software providers, will provide us with the daily campaign analytics that enable us to optimize active plans. Their vision is in synch with what agencies and advertisers need yet still respects the networks and the value of the media.”
rVue has completed connections with BroadSign, Park Media and Real Digital Media's software with integrations underway with CoolSign, EnQii and Nanonation. These connections are fundamental to "network the networks" and organize campaign data.
Jason Kates, CEO of rVue, said, "[The OOH Pitch Team] is comprised of very sophisticated media strategists that pride themselves in taking a highly intelligent and innovative approach to media planning. We are honored they have selected rVue as their planning solution of choice and look forward to working with them for many years."
For more information, http://www.oohpitch.com