ORLANDO, FL—Sony’s SXRD 4K digital projectors are behind Universal Studios’ award-winning “The Simpsons” ride. The ride, which takes visitors on an actionpacked virtual trip alongside Fox Televisions’ Simpsons family as they traverse Krusty the Clown’s Krustyland, was voted the “Best New Theme Park Attraction for 2008” by the Theme Park Insider, a consumer guide to the world’s most popular theme and amusement parks.
There are four Simpsons’ rides—two each at Universal’s Orlando and Hollywood parks—and each is equipped with four SXRD 4K projectors. The units were installed by Electrosonic, and display images from the animated series onto 85-foot dome screens for a roller-coaster style, virtual experience that features many of the show’s well-recognized characters, including Bart, Homer, Marge, Maggie, Lisa, and more. By utilizing digital rather than film projection systems, image consistency is maintained each time the ride is run.