HTI and PlayNetwork jointly announced the formation of a strategic alliance that will position both companies for increased growth in the Greater Seattle market and throughout Washington, Oregon, Idaho, and other nearby states. HTI is currently expanding its core business of designing and installing integrated systems for the residential marketplace into commercial locations, including restaurants, entertainment venues, retail stores, and hotels.
PlayNetwork is a provider of custom music programming, video programming, and digital products providing content and consulting for major U.S. firms, including Starbucks, Hollister and Abercrombie & Fitch.
HTI's capabilities complement PlayNetwork's well. The alliance is sure to help both companies add new customers. For HTI this marks an important new direction. This is the first time the company has launched a major effort to bring its knowledge and capabilities to non-residential opportunities. For PlayNetwork, this will be the first time in the company's history it has worked with value-add resellers (VARS). The strategic partnership with HTI represents an important and potentially very profitable stage in the company's evolution.