By David Keene
Integrated Systems Europe (ISE), incorporating InfoComm Europe, is preparing for its Feb. 2-4 Show and Conference in Amsterdam, and it promises a lot of digital signage activity. Too much new product news from ISE to list here, with new gear from Prysm, Christie, projectiondesign, SMART Technologies, Crestron, Christie, Harris, Barco, and Sharp. Safe to say that Digital signage continues to grow in significance for ISE, so much so that a second dedicated area for these technologies has been added in Hall 10 after the main Digital Signage Hall, Hall 12, sold out.
Prysm should generate a lot of buzz at the show. Dana Corey and team will be taking the wraps off its LPD technology at ISE, booth # 11F41. The booth will be invitation only and Prysm asks key international channel partners to contact them for a demonstration and meeting time (firstname.lastname@example.org)
This year, ISE is reprising its DOOH Business Conference program (Feb. 1-2). Some of the highlights of the DOOH Conference are:
• The Digital Signage Market in Europe
Oliver Schwede, senior analyst, Invidis Consulting, presents an overview of the DOOH industry today, looking at the latest figures and trends
• The Value & Effectiveness of Digital Signage
Robert Winston of Arbitron USA looks at current methods of measuring the effectiveness of DOOH advertising, and how these might lead to the implementation of new standards
• The Evolution of DOOH
Eric Penot of JC Decaux presents an overview of how DOOH networks, media sales channels and clients are working together, and how DOOH compares with traditional media in this respect
• DOOH Networks – The Time Has Come
Suzanne La Forgia, president, OVAB USA, looks at how DOOH advertising has become more accepted as time has gone by, and at the challenges the industry still faces
• Learning from the Past – Up-to-date Strategies for Success
Chris Heap, Managing Director, Imperative Group, analyses some of the first DOOH networks and how their success (or otherwise) will influence future network design and implementation trends
• LED Billboard Networks for DOOH
Jan Huisman of NarComm (Netherlands) examines the effectiveness of digital billboards, the legal restrictions to their implementation in Europe, and technological challenges
• Media Planning in the DOOH Era
Rob Gorrie, founder and president, Adcentricity, examines some recent DOOH campaigns, and suggests a new business model for the relationship between agencies and advertisers
• A Decade of DOOH – Changes in Technology and Business Models
Brian Dusho of OVAB USA provides an overview of how the industry has evolved and why new technologies will drive new business models in the future
• The Future of Communication – Microsoft’s Industry Innovations Group
Ian Sands, director of envisioning at Microsoft, looks at future store concepts based on modern communications technologies, and media on the move.
Just a few product highlights for ISE:
Prysm will showcase its LPD technology at ISE, booth # 11F41, Feb. 2–4 in Amsterdam. The booth will be invitation only and Prysm asks key international channel partners to contact them for a demonstration and meeting time.
ONELAN will be showcasing Digital Signage, Video Streaming, Lesson Capture and its latest Digital Signage IPTV Gateway products for education and illustrating how these solutions can enhance the learning experience.
Christie will be holding a press conference to introduce MicroTiles to the European market at ISE in Amsterdam.
From a product development perspective, the new MicroTile is important because it represents the first real introduction of a product for the commercial AV market that features a “lampless” projector. Texas Instruments DLP has been developing video projector prototypes that use LED phosphors as the light source, in place of a conventional lamp. But the units available from DLP projector manufacturers have been a bit slow in coming to market, because of standard economy of scale factors, and also because the LED-light source projectors are not yet as bright as conventional projectors. But they are getting better and brighter all the time, as yesterday’s demo by Christie in NY demonstrated.
Epson will showcase its r range of video projectors at Integrated Systems Europe 2010. Reinforcing its position as the world leader in the video projector market , Epson will have on display the Epson EB-Z8000 series, including the EB-Z8000WU - the world’s first WUXGA 3LCD projector, available since September 2009 - and the EB-Z8050W, which is Epson’s brightest projector ever with a White and Colour Light Output of 7,000 lumens that will be demonstrated for the first time at ISE.
By David Keene