P&O Cruises Installs Digital Signage Network - AvNetwork.com

P&O Cruises Installs Digital Signage Network

Author:
Publish date:

SOUTHAMPTON, U.K. – P&O Cruises is sailing the seven seas in high technology with a new integrated digital signage network on board. The state-of-the-art digital network from Beaver Solutions and Scala has significantly elevated the passenger experience aboard Azura, the latest ship in the company’s luxury fleet.

P&O Cruises chose Beaver Solutions to design, implement and manage the mobile network, which is built on the Scala 5 software platform. Beaver was challenged to create a comprehensive, completely integrated network that could input various sources of content and redistribute it appropriately to dozens of displays throughout the 19 decks of the 300-meters-long ship.

Beaver Solutions created a digital network that informs, entertains and communicates using screens that were integrated into the ship’s design. The network is a truly integral part of the ship, displaying information that is relevant to the location of each screen.

Every display promotes the many services and activities available on board so passengers can easily map out their holiday from anywhere on the ship. Passengers can also get the ship’s exact location, local weather and important news announcements from live satellite feeds. Some screens enable interactive multimedia gaming such as Nintendo Wii Sports and video such as family movies.

Another unique challenge for Beaver Solutions was that the system had to operate seamlessly while at sea and without a reliable Internet connection. An Internet connection is only available while the ship is docked, and it is impossible for an outside company to deliver, support or manage the system while at sea. This meant that the system needed to be ultra-reliable and easily manageable by the crew, so Beaver Solutions turned to Scala.

“This ‘on-sea’ digital signage network can only function when driven by a stable, easy-to-manage software,” said Oscar Elizaga, Vice President of Scala, EMEA. “We are proud that Beaver Solutions and P&O Cruises recognized these key features of Scala and selected us for the elegant Azura.”

Scala now supports the design, management and delivery of all content throughout Azura. The whole network on board features the following:

§ Up-to-date content, managed on board, displaying relevant and timely information to the passengers.

§ 45 high-definition LCD and plasma displays (ranging from 19 inches to 80 inches) located throughout the ship, including reception areas, shops and restaurants.

§ Multiple 103-inch plasma screens grouped together to create a dramatic audio-video wall that displays iconic wonders from every continent in the world.

§ 8.2-meter LED “SeaScreen” hanging above a pool and combining digital messaging with entertainment such as group video games during the day and turning into an open-air cinema under the night sky.

§ Live news feed capabilities on up to 15 channels.

For more information, http://www.pocruises.com

Related

AIS Networked Digital Signage Player

American Industrial Systems Inc. (AIS) has released its newest generation of Digital Signage Players which enables organizations to create, manage, and publish digital media to easily connect to customers, employees, and partners. The SVS-3200 networked digital signage player and the MVP-2200 standalone media player provide a complete solution for publishing dynamic content in a flexible yet easy way. Both models utilize Sigma Designs' RISC embedded chipset bundled with Linux based management software, the Media Signage Organizer or MSO. The MSO software features an event manager, content organizer, real-time network status overview, and a comprehensive play-list scheduler to strategically display your digital media. AIS' networked signage players combined with our bundled software, provide a complete turnkey solution and reduces your time to market...

Muvico Theaters, Scala Digital Signage Network, POS System

Scala, a provider of end-to-end solutions for the connected signage market, has announced Muvico Theaters connect the company's digital signage network to its POS system to drive the theater business. Muvico currently operates 259 movie screens in 14 locations located in Florida, Maryland and Illinois. The company's theaters have developed a reputation as true entertainment destinations – attracting patrons from as far as 25-miles away. For the fiscal year ended 2006, Muvico had revenue of $125 million. Over 11 million people attended the Muvico theaters in 2006.

Image placeholder title

Mills James Installs VitalSigns Digital Signage at COSI

Mills James recently completed a VitalSigns digital signage installation at Columbus’ Center of Science and Industry (COSI). The installation consists of 10 high-energy, synchronized multi-panel displays located on either side of the main entryway to serve as the “Gateway into the World of COSI.”

Scala Deploys First Digital Ad Network in Pakistan

Scala, a provider of end-to-end digital signage software, has announced that Bar-B-Q Tonight Restaurant is the first to deploy a Scala digital signage advertising network in Pakistan. The BBQ Digital Advertising Network was conceived with the help of Faith Media Services, a Scala Certified Partner and a newly formed division of Faith Associates, located in Karachi, Pakistan. The BBQ Digital Advertising Network facilitates advertising slots for brand ads, "Powered by Scala" and FMS ads, and promotions for restaurant food items and services.

Image placeholder title

Digital Signage Network Operator Webinar

This webinar will provide a portrait of the science and art of achieving of digital signage ROI along with the rules of ROI, which when obeyed, assure the achievement of communications, marketing and business goals by dynamic location-based display.