From being a provider of traditional advertising solutions, Clear Channel Norway is now using Dynamax’s flagship POV, content scheduling software, to provide innovative digital signage that is reaching vast numbers of consumers, and bringing new, animated content to advertising screens across Norway.
As a result of taking on the challenge of delivering interesting, advanced digital signage that was easy to deploy and maintain for Olav Thon Gruppen and Amfi Eiendom shopping malls, Clear Channel were contracted to create digital signage for 25 malls within the biggest shopping mall chains in Norway. The requirement was to provide a configuration of digital media panels to capture shoppers’ attention. Multiple touch points were also required, in locations that would stand out among the hustle and bustle, providing consumers with both information and advertising messages.
Key factors of the installation were cost, ease of installation and scalability, particularly as the project was the biggest mall digital signage installation Clear Channel Norway had ever undertaken. Clear Channel implemented their Extreme Triple Screen set-up throughout the shopping centres, involving the placing of three columns of screens. Each column incorporated three LCD panels stacked in portrait configuration around support pillars in the corridors of the malls. The content is looped every two minutes, providing a floor to ceiling canvas which displays mall news, information, merchandise advertising and venue branding. To ensure a solid foundation for scheduling and monitoring content Clear Channel Norway needed a reliable, scalable, digital signage solution.
Clear Channel Norway has now implemented its Extreme Triple Screen configuration in 22 malls across Norway. Over 2 million visitors are now exposed to digital media while they are shopping, giving advertisers the opportunity to build brand awareness and influence purchase decisions. Jonas Michael, Development Manager at Clear Channel Norway says: “It’s all about location, location, location. The motion graphics on our triple screen advertising displays cannot be missed. This helps to focus and align consumer desire with products available within the mall complex, ultimately improving the bottom line for retailers and business.”
Given that annual turnover from these 25 biggest shopping malls tops out at over 35 billion Norwegian Kroner, it came as no surprise that Clear Channel Norway set its sights on continually improving its digital out of home advertising solutions with such innovative solutions. Tim Harvey, Pre-Sales Consultant at Dynamax says: “We have worked closely with Clear Channel Norway for some time now and it’s clear they understand how to influence consumers at the right touch-points. The Dynamax POV content scheduling and distribution software gives Clear Channel the flexibility they need so that the signage system works for them and not vice versa .”