Herman Rebrands and Unveils New Logo - AvNetwork.com

Herman Rebrands and Unveils New Logo

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Herman has unveiled a new logo and name today as part of an overall rebranding initiative. Formerly known as Herman Procurement and Logistics, the company has rebranded itself as Herman Pro AV.

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"Herman Pro AV is a better representation of who we serve and what we do as a company, as the premier source for professional AV products, services and value-added solutions," said Jeffrey Wolf, executive vice president at Herman. "Our ability to evolve with the industry has served our customers well for nearly 50 years; this new look and name for our brand underscores the fact that we are a trusted, single source for all the needs of professionals in the AV business."

In addition to its product portfolio and value-added services, the company recently launched a new division, Herman Integration Services, which provides technical staffing resources to AV integrators. Herman is also a leading educational resource for AV professionals and provides top support from knowledgeable specialists.

"We want audiovisual industry professionals to know what our customers already understand - that you can rely on Herman Pro AV to provide the products and services that you need to best support your business," Wolf said.

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