Foster City, CA - Jeff Pallin of Thatcher Business Solutions has discovered a reliable metric for gauging the health of the entertainment technology industry. According to his view, the old saying, "When you're up to you're neck in alligators, you don't have time to drain the swamp," can be used to determine the vigor of various companies. If the company in question is healthy and growing, the managers and owners are going to pay even more attention to building infrastructure and improving the organizational dynamics than they would if times were tough.
Pallin founded Thatcher Business Solutions last fall to work with entrepreneurs and managers in implementing quick solutions to nagging sales, marketing and organizational problems. "I have been working with various entrepreneurial-based organizations and have found that owners and managers are trying to improve operations-a sure gauge that business trends are strong," he said.
"Rep firms, in particular, have been squeezed by industry trends in the last few years. Yet the ones I have been working with show vitality and a sure attention to the basics of customer retention and development, with a focus on training and response that is encouraging. I can't put a number to it yet, but I'd say the trend for 2005 is positive and strong."