The NSCA Expo Digital Signage Showcase, March 15-17, 2007 at the NSCA Expo in Orlando, will explore the full range of digital applications for systems integrators and provides hands-on examples in a themed environment highlighting various markets including corporate communications, healthcare, interactive education, way-finding. and retail.
Six courses will also take place at Expo. In this growing industry, learn how to partner with content providers that are sourcing many of the jobs. The following courses will help sharpen technical skills, expand marketing knowledge, and offer insight on how to be more profitable in the digital signage arena.
Thursday, March 15, 1:00 p.m. - 2:00 p.m.:
Digital Signage: The Exploding New Medium
Presented by Lyle Bunn, Alchemy, PI Media.
Registration code: DSP001
Digital display continues to grow rapidly in retail, service, sports/entertainment, corporate and public locations for merchandising, wayfinding, advertising and information display. Attendees will learn key trends and issues including technology balancing, what is driving demand for these networks, the growth and deployment outlook, deployment issues and opportunities.
Thursday, March 15, 3:00 p.m. - 4:30 p.m.:
Integrative Sign as the Emerging Standard for Digital Signage Networks
Presented by Brad Gleeson, Planar Systems, Inc.
Registration code: DSP003
Digital signage has tremendous opportunity to transform and benefit many business models and generate significant business growth for those who participate. The industry remains fractured however due to the numerous incompatible software protocols and lack of standards. In this presentation, we will discuss the nature of the digital signage market and how a standardized display appliance can simplify sales, installation, and management of signage networks.
Friday, March 16, 1:00 p.m. - 2:30 p.m.:
Develop Your Expertise in Selling to Digital Signage Prospects
Presented by Dave Spence, BTV
Registration code: DSP002
Develop your expertise in selling to digital signage prospects. Learn about market conditions, benefits of digital signage, current technology, equipment selection and placement, and partnering with other firms. You will learn ways to improve your sales approach and qualify prospects. This will be an interactive session that will take ideas from the floor and translate them into sales language that can be used at your next sales call.
Friday, March 16, 3:00 p.m. - 4:30 p.m.:
Design, Specification, and Installation of Digital Signage Systems
Presented by Matt Nelson, Avocent Connectivity and Control
Registration code: DSP004
Learn the do's and don't of designing, specifying and installing digital signage systems. To be a successful contractor in the digital signage market it is important to know everything you can about digital signage systems. This course will impart knowledge and experience of various types and sizes of digital signage systems installations. We will step through the design and specification of a digital signage system. After specifying the solution the course will explain a typical digital signage system installation. In addition, the course will cover ongoing customer needs and issues that can occur after the initial installation.
Saturday, March 17, 8:00 a.m. - 9:30 a.m.:
Make Your Customers Happy: Choose the Best Digital Signage Technology at the Right Price. Presented by Scott Stanton, The Digital Signage Group
Registration code: DSP008
Digital signage systems are more than just a screen on the wall - there is content, back-end systems, media players, etc. Simple decisions - like what kind of media formats to support - can make a huge difference in the initial cost of the system and the long-term cost of operations. Learn how some of these basic choices affect the cost of a digital signage system. Armed with this knowledge you will be able to better prepare yourself or your clients for the true cost of operating a digital signage network.
Saturday, March 17, 10:00 a.m. - 11:30 p.m.:
Nice Screens - So, Where's The Content? The Right Content for the Right Target at the Right Time. Presented by Michael Nelson, Promo Only BMD
Registration code: DSP005
Digital Signage Showcase Package
Register for DSP007 to automatically be registered for all 6 digital signage classes.
Pricing: Online registration is free for individual classes and package until January 15 / after January 15 - $25 per individual class or $99 for the Digital Signage Showcase package. Click here to register now for the 2007 NSCA Expo.