Sanyo and the Seattle Mariners (Mariners) announce that a new HD 82-inch LCD Weatherproof Street Display has been installed at Safeco Field, home of the major league baseball team, the Seattle Mariners.
Safeco Field, built in 1999 and located in Seattle, Washington, houses the world's second largest open/close roof with natural grass, is the Seattle Mariners home field and hosts more than 2 million fans per year. The street display being installed in the field today is a combination of Sanyo's proprietary waterproofing, dust protection and cooling technology, which can be used outside even while weather happens. The display features high brightness and advanced cooling control mechanisms. Weatherproof monitors will allow the stadium to display contents for ads or public information with clarity and brightness even outdoors.
"This 82-inch LCD monitor will give us a new way to provide information to our fans at Safeco Field without having to worry about the effects of weather. We are very happy that Sanyo chose to make its entrance into the North American digital signage market here at our home ballpark," said Bob Aylward, executive vice president business operations, Seattle Mariners.
The growing digital signage market allows additional streams of income from innovative advertising options, and the digital signs are often seen in areas where people gather, outdoors, outside a store, at street intersections, etc. The signage serves a dual purpose, providing pertinent information to customers and the general public, as well as conveying sponsor messaging. Digital signage is very big in North America and Europe. Along with the proliferation of digital signs, there is also a shift to network the devices, and it is estimated that the market for digital signage will continue to grow to a market scope of approximately $2 billion in North America, and is said that it will expand to about $10 billion by 2015.
"It is our privilege on this occasion to have the Mariners install our first large 82-inch LCD Weatherproof Street Display," commented Mitsuru Homma, executive vice president of Sanyo. "With this prominent appeal to our latest innovation in digital signage, this type of large monitor has officially made our presence known in the North American digital signage market."