POPAI U Presents Digital Signage 101: Beyond the Hype

Go beyond the headlines and hoopla for a comprehensive indoctrination into the world of digital signage, today’s fastest growing at-retail medium. Join POPAI University on the Web on Thursday, December 4, 2008 at 1 p.m. EDT as Bill Gerba walks you through the basic components of Digital Signage.

Gerba is co-founder and CEO of WireSpring Technologies, a retail media software and services company whose products have been used to remotely manage over 8000 interactive kiosks and digital signs around the world. Today, he helps WireSpring deliver customer-centric kiosk and digital signage solutions.

This Gerba-led online session is especially designed to help newcomers learn from real world projects and business cases that have changed how brands and retailers communicate at retail.

Digital signage is a method of marketing at retail used to display multimedia content in public venues. Alternatively known as dynamic signage, electronic signage or narrowcasting, networks of digital signs have been deployed across numerous retail chains, banks, travel hubs and corporate headquarters to deliver informative and entertaining content to captive audience and passerby. The goal is to deliver targeted messages to specific locations at specific times.

Topics that will be covered include:

- An introduction to the digital signage market with some basic market history and analysis;

- A look at some of the most common usage scenarios;

- An explanation of the components used in typical digital signage networks;

- A discussion of the benefits and drawbacks of using digital signage;

- An examination of some of the most common pitfalls and problems that occur, and ways to avoid them in the first place.

This webcast series is sure to get you thinking about how to move forward with Digital Signage. Registration is $50 and participants earn 1 MaRC credit in Category II. Registration closes on Wednesday, December 3, 2008 at 5 p.m. EDT. Please note: Only one computer site sign-in is allowable per registration. Login instructions will follow the week of the event.

For complete registration details or information on other POPAI products/services, visit www.popai.com.