New Wayfinding Kiosks for Kansas City's Crown Center

Author:
Publish date:
Social count:
0

Hallmark Crown Center, located near downtown Kansas City, is a multi-use development that offers fine hotels, entertainment, dining, shopping, offices and residences on one campus. Home to the international headquarters of Hallmark Cards, the complex contains three live theaters and attracts more than five million visitors annually.




Image placeholder title






In early 2008, the Crown Center opened its newest entertainment venue, Off Center Theater. The company wanted to communicate with visitors outside the theater building about the theater's offerings in a dynamic, eye-catching way. The project principals realized that refinements to the shopping center's existing signage and directories were overdue. Crown Center used a combination of basic poster directories and back-lit directories that provided shoppers with passive information about stores and other offerings. The regular addition of new tenants meant that these directory signs needed updating every month or so.

Communications manager Chris Ronan saw how interactive kiosks could enhance Crown Center. "Of course, we wanted to give our shoppers more accurate way finding information," he said. "But we also wanted to be able to push additional information to customers and communicate with our convention and hotel visitors who are unfamiliar with Crown Center."

Digital Evolution Group, which designed, built and supports Crown Center's interactive strategies and web content management system, partnered with Popstar Networks to capitalize on the company's knowledge of digital signage systems and the complexity of interactive design and deployment.

Popstar Networks conducted customer research with Crown Center customers to find out what features and information they wanted in a way finding system. "User testing is a vital part of any interactive project," said Maria Scarpello, sales solution manager for Popstar Networks. "You need to know how your users perceive their environments and how they want to interact with a kiosk." The project partners suggested an interactive kiosk solution, with one kiosk on each of the mall's three floors, plus one in the exhibit hall in the adjacent Hyatt Hotel.

The new kiosks allow shoppers to sort stores and venues by category or display directions to a chosen store or venue from the kiosk location with just a touch. Mall restaurants have uploaded their menus and all tenants can use the kiosks to publicize sales or promotions.

Related

Image placeholder title

Multifunctional Kiosks Boost Sales for US Retailers

Coupon Express provides self-service kiosks and digital signage to retailers and specializes in the placement and management of coupon kiosks throughout the US. The multifunctional kiosks produce coupons and loyalty cards for specific stores to allow shoppers to redeem coupons in-store for immediate discounts. Digital signage screens attached to the kiosks also provide key location-based advertising opportunities for brands purchasable from within the store.

Stampede Continues Tour in Kansas City

Stampede Presentation Products' ProAV dealer tour will continue on Wednesday, October 17, when Stampede brings its Fall 2012 Big Book of AV Tour (BBOAV) to the Kansas City Marriott in Kansas City, MO.

Image placeholder title

Studio Gear and HARMAN and Crown Equipment

Founded in 1989, Milwaukee’s Studio Gear has provided audio, video and lighting equipment rentals, sales and installations to a growing clientele of Fortune 500 companies, houses of worship, universities, small businesses and other customers throughout the Midwest.

Image placeholder title

projectiondesign Powers New Attraction at Kennedy Space Center

Space Shuttle Atlantis, the newest attraction at Kennedy Space Center Visitor Complex in Cape Canaveral, Fla., was designed by PGAV and installed by Electrosonic. projectiondesign high-performance projectors are used in the pre-show visitor area and various exhibit areas to engage and entertain audiences

Premio Shows Data Storage, Digital Signage, Kiosks at NAB

Premio is demonstrating many of its latest data storage, digital signage and professional grade kiosk systems at the National Association of Broadcasters (NAB) April 14-19 in Premio booth #SL10727 at the Las Vegas Convention Center. In addition, Premio systems showcasing the latest Intel® technologies will be fe