A new industry whitepaper focused on dynamic media content is now available for download at www.LyleBunn.com. The paper, titled "The CONTENT of Dynamic Place-Based Media - The Rise of the "Content is King" Monarchy," is available for free.
The 44 page whitepaper covers topics such as:
- the context of content in delivering the value of dynamic media
- the size of the content segment
- content costs
- standards of practice
- composition guidelines
- critical success factors
It also points to current and emerging providers of content and lists the awards, publications and education available that advance best practices.
The whitepaper is available online by clicking here.