Duane Reade, the largest drug store chain in metropolitan New York, has announced an agreement with InStore Broadcasting Network (IBN), the retail media network, to provide an integrated in-store video and audio system for Duane Reade customers. The agreement expands and enhances the existing audio-only agreement between the two companies.
The satellite-delivered network, PerfectMedia, uses strategically placed plasma and LCD screens and proprietary sound technology to deliver Duane Reade shoppers informative, customizable, and useful content focused exclusively on addressing Duane Reade customer interests. Duane Reade customers will be able to receive news about existing products, new product introductions and special value opportunities.
The initial demonstration stores for Duane Reade PerfectMedia will include some of the highest profile retail space in the world. This includes both new and remodeled Duane Reade stores such as those at Times Square (50th and Broadway), 52nd and Park Avenue, 34th and Fifth Avenue, with several other locations expected to be launched in fall 2006.
As Duane Reades commitment to convenience is what makes us and keeps us the leading drug store chain in metropolitan New York, we are excited to expand our relationship with IBN to integrate this complete media product that will further enhance the customer shopping experience, said Richard Dreiling, Chief Executive Officer of Duane Reade. We can now coordinate the messages brought to our customers through both in-store radio and video to display fun, exciting and relevant content for our shoppers.
Robert Brazell, IBN Chief Executive Officer, has been leading the development of Duane Reades PerfectMedia solution. First and foremost, we wanted to make sure that Duane Reade customers like this combined service. Our studies clearly show that when a consumer is presented with concise, relevant communications inside a store, they appreciate the suggestions and information. Our in-store radio has been a trusted medium for retailers and shoppers for many years, filling the store with music and messages. Now video screens will help to bring sight and motion to all Duane Reade shoppers.
The PerfectMedia concept has been patented by IBN as it pertains to the combined use of in-store audio and in-store video coupled with transaction results. The synchronization of certain aspects of the media permits a clear and unified communications platform for Duane Reade and advertisers. The ability for the system to have content addressed to individual stores allows for unique language and other localized considerations.