KFC, Wireless Ronin in Market Test

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Wireless Ronin Technologies, Inc., a Minneapolis-based digital signage provider, has announced that KFC Corporation (KFC), a subsidiary of Yum! Brands, Inc., has selected Wireless Ronin for the market test phase of its dynamic digital signage menu board program. KFC will be using Wireless Ronin’s proprietary RoninCast software to monitor and operate a fully integrated digital menu board system. The market test is scheduled to launch this month and is the second phase of testing for the digital menu boards with Wireless Ronin. The first phase commenced in July 2007.


“We are very excited about this opportunity with KFC and with the success our testing has had to date,” said Jeffrey Mack, president and CEO of Wireless Ronin. “The quick serve restaurant industry is an ideal venue for our technology, offering the ability for timely changes of information addressing critical communication needs not currently available with static alternatives.”


The decision to move forward to market test was driven by the successful completion of a pilot test program that began in July with five locations installed in Louisville, Ky., Houston and Dallas, Texas. The pilot test reviewed indoor and outdoor applications of digital signage, testing and refining the technical requirements for the hardware, software and menu board functionality. The market test phase will consist of adding 24 locations in two select cities. During market test, in addition to the continued testing of the hardware and software solution, the effectiveness of the menu board content, customer feedback and revenue impact will also be evaluated.


“The RoninCast software solution has the potential to be an effective solution for our menu board applications by providing the flexibility, functionality and reliability KFC is looking for,” said James O’Reilly, chief marketing officer for KFC. “Not only will digital menu boards create a new standard for in-store communication and experience for our customers, we hope that it will provide a cost effective way to communicate targeted menus by daypart and allow us to quickly make product and pricing changes.”


Wireless Ronin has provided a variety of services related to the KFC market test including consulting, hardware procurement, installation, and ongoing support through its Network Operations Center (NOC). Content for the market test was developed by KFC’s agency, Creative Alliance, also based in Louisville, Ky.


For more information on KFC visit www.kfc.com
For more information on Wireless Ronin Technologies visit www.wirelessronin.com

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