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POPAI to Offer Digital Signage Education at InfoComm '06

  • InfoComm International has announced that it is partnering with POPAI, The Global Association for Marketing at-Retail to provide a track of sessions at InfoComm 06, to be held June 3-9 in Orlando, Florida. POPAI is an international trade association for the marketing at-retail industry. With over 1,700 member companies representing Fortune 500 brand manufacturers and retailers, as well as marketing at- retail producer companies and advertising agencies, POPAI covers the globe with members in over 45 countries.
  • POPAI is offering six seminars focusing on all aspects of digital signage. Everything from exploring digital signage market opportunities, technical hardware issues, content development and metrics for measuring digital signage advertising success will be discussed.
  • POPAIs sessions, being held on Wednesday, June 7th and Thursday, June 8th at the Orange County Convention Center, include:
  • Wednesday, June 7th
  • The Digital Signage Marketing Opportunity
  • 8:00 a.m. - 10:00 a.m.
  • Digital Signage Hardware Selection and Deployment
  • 10:30 a.m. - 12:30 p.m.
  • Digital Signage Content Management Software and Data Transport
  • 1:30 p.m.- 3:30 p.m.
  • Thursday, June 8, 2006
  • The Importance of Digital Signage Content
  • 8:00 a.m. - 10:00 a.m.
  • Measurement and Metrics of Digital Signage Advertising
  • 10:30 a.m. - 12:30 p.m.
  • Integrating Digital Signage Into Your Marketing Mix
  • 1:30 p.m. - 3:30 p.m.
  • InfoComm registrants are also encouraged to attend the full-day Super Tuesday session on Digital Signage taking place on June 6th. InfoComm 06 Platinum Sponsors include BARCO, Crestron, Extron, SONY, TANDBERG and Telex. Gold Sponsors include Christie Digital and Thomson Grass Valley. To register for InfoComm 06, please visit
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David Keene is a publishing executive and editorial leader with extensive business development and content marketing experience for top industry players on all sides of the media divide: publishers, brands, and service providers. Keene is the former content director of Digital Signage Magazine.