Christie Installation in Emagine Theatre - AvNetwork.com

Christie Installation in Emagine Theatre

Author:
Publish date:

The Christie Experiential Networks debuted its latest digital signage installation in the lobby of Michigan-based Emagine Entertainment’s recently opened Emagine Palladium Theatre in Birmingham, Michigan.

Image placeholder title

The Emagine Palladium Theatre in Birmingham, Michigan
CEN’s nationwide roll-out is on track for 200 theatre lobbies in North America this year. The technology put into the Emagine Palladium Theatre includes three “digital posters”, including Christie FHD651-series 65” LCD panels; a “hero wall” composed of eight 55” screens in a herringbone pattern; and a video strip composed of eight 40” LCD screens. Other theatres scheduled for CEN installations include Missouri's Wehrenberg Theatres; Frank Theatres; Florida's EPIC Theatres; and Spotlight Theatres in Georgia.

The new Emagine Palladium offers upscale features and amenities including stadium-style auditoriums with large screens and digital cinema and sound, it offers VIP membership opportunities, priority seating, a full service bar, and in-theatre dining.

“We are committed to providing moviegoers with a compelling reason to come to our venues for their entertainment,” said Paul Glantz, Co-Founder and Chairman of Emagine Entertainment, Inc. “We enhance the quality of their experience and create a value proposition for them by making our theatres more than a place to see a movie, but also a complete destination for dining and entertainment. The lobby plays an important role in communicating the immersive nature of their experience, and the Christie Experiential Network’s state-of-the-art signage is an integral part of our strategy.”

Image placeholder title

The Emagine Palladium is now equipped with Christie Experiential Networks' technology
“Just as CEN has done with Emagine Palladium, we create a new and exciting digital advertising network within the theatre lobbies of our Exhibitor partners as well as expanding upon existing systems to generate incremental revenue,” noted Kevin Romano, senior director, Global Media Networks, at Christie. “We manage all aspects of the network including sales, content creation, interactive programming, deployment, nationwide monitoring, and maintenance.”

The Christie Experiential Network is the first fully-integrated, digital-out-of-home advertising network that gives brands and studios access to a visual platform to connect with today’s tech-savvy consumers.

Related

Image placeholder title

Christie Boxer 30 with 2K Imaging

The new Christie Boxer 30 is built for rental staging applications including concerts, amusement parks, projection mapping, live theater and conventions, as well as permanent installations including museums, planetariums, higher education and houses of worship

Image placeholder title

Christie Interactive Display Installed at University of Nebraska

Christie and AVI Systems worked together to create a movable 4-unit by 1-unit LCD interactive digital display wall at the University of Nebraska Omaha’s Dr. C.C. & Mabel L. Criss Library. Built on casters, the multi-touch video wall gives students the opportunity to experiment, play and create.

Image placeholder title

Christie at LDI Show Las Vegas

Christie’s range of display options will be present at Live Design International (LDI) show in Las Vegas on October 23 to 25 at booth 461. The Christie M Series line of 3DLP projectors will make its global debut. It features longer lamp life and portrait capabilities for the 450W models.