PxPixel
ABN for Auto Dealership Digital Signage - AvNetwork.com

ABN for Auto Dealership Digital Signage

Author:
Publish date:

Many automotive dealership customers have seen digital signage in dealership showrooms and waiting areas, like ABN Video Walls and Dealer TV, but the latest feature launched by The Automotive Broadcasting Network is allowing dealerships to communicate directly with individual customers in both the sales and service areas of the dealership. The new feature is called ABN Now and the primary objective is to improve the customer’s buying experience by creating a “moment of wow.”

In the age of the modern consumer, a lot of marketing discussions focus on engaging the customer and improving the customer experience.

Image placeholder title

 When prospects enter your dealership, you want them to be emotionally engaged with your brand. Using automotive digital signage, your messages will become a unified and visceral experience for your prospects. Furthermore, using ABN Now will allow your staff to create personalized experiences for individual customers by using a smartphone app to add content to the dealership’s digital signage displays.

What is ABN Now?
ABN Now is an interactive multi-media experience focusing on engaging the customer and creating a memorable buying experience.

How does ABN Now work?

When a customer takes delivery of their new vehicle, the salesperson takes a photo of the customer in front of the newly purchased car and then uploads the photo to the ABN Now smartphone app. The picture is integrated into a video that is shown simultaneously on all screens in the dealership, creating a “moment of wow” for the consumer. At the same time, the content is automatically posted to the dealership’s fan page and an email is sent to the customer containing the photo and various social media call-to-actions allowing them to easily share the photo via Facebook, Twitter and email. This allows ABN Now to not only improve the customer buying experience, but also to encourage the buyer to become a brand advocate for your dealership by sharing their purchase on social media sites.

What are the benefits of ABN Now?

Today’s digitally savvy consumer expects automotive digital signage to be informative, dynamic and visually appealing, but ABN Now exceeds customer expectations by creating a personalized digital signage interaction. Creating a “moment of wow” and delivering the most satisfying customer experience is one of the few ways dealerships can truly differentiate themselves and build customer loyalty.

Related

Image placeholder title

StrandVision People Pages for Digital Signage

StrandVision Digital Signage now offers custom “People” electronic signage pages to make it easy for companies and organizations to automatically call up individuals or groups in order to feature employees’ and members’ birthdays, anniversaries and other events or accomplishments.

Image placeholder title

BrightSign for China’s Largest Auto Showroom

AKD Luxury Cars Mall is using 350 BrightSign players to power the 700 screens that set the tone at its brand new car dealership in Shenzhen, China’s largest vehicle showroom. Opened in 2013, the 120,000 sq. m AKD Luxury Cars Mall accommodates 3000 luxury vehicles and is a magnet for car enthusiasts amongst China’s professional community.

Image placeholder title

YCD New Generation Digital Signage

YCD Multimedia announces next generation of its flagship digital signage platform. The new version provides powerful tools to further facilitate in-store active dialog between retailers and consumers.

Image placeholder title

Panasonic Projectors for Digital Signage

Panasonic has launched the PT-DZ13K Series of projectors, the latest addition to its 3-chip DLP projector lineup. Unveiled at the 2013 NAB Show in Las Vegas, the PT-DZ13K Series’ combination of high brightness, a compact, lightweight body and professional features is suited for a variety of applications, including rental and staging and digital signage.

Image placeholder title

RMG Digital Signage Solutions for Supply Chain Productivity

RMG Networks has released Visual Supply Chain, its new digital signage solution for supply chain operations. Visual Supply Chain is a complete package of software, hardware, business apps and services for improving productivity and communication at supply chain operations of all sizes.