In-store is not just the point of purchase but has become the sought-after marketing platform for grabbing the attention of the mobile and constantly connected consumer. So the co-located KioskCom Self Service Expo & The Digital Signage Show are in the right place at the right time in 2009. The trade show and executive conferences take place at the Mandalay Bay Convention Center next week, May 6-7, 2009, and are geared to organizations focusing on improving the customer experience through the use of self service kiosks, digital signage and digital out-of-home media (DOOH), addresses a unique combination of products and services that have never been more related. Kiosk technology is becoming increasingly sophisticated, and now offers much more than just self-service checkout. And interactive digital signage is a bridge between kiosk technology and other media, as advertisers, brands, and agencies seek to reach the consumer in a captive environment near the point of purchase.
In addition to virtually all of the market’s key kiosk providers, the KioskCom Self Service Expo & The Digital Signage Show will feature an important contingent of exhibiting companies on the digital signage side, including–to name but a few–Symon, The Digital Signage Group, DT Research, Prism Technologies, NetKey, and Accuweather. In fact, the event has been ramping up the digital signage part of both the exhibit hall and the conference track with the addition of key players. Show organizers have added a n e w e d u c a t ional session allowing attendees to peek behind the curtain and hear exactly what brands and agencies want and need to know about DOOH. Gerald Johnson, vice president of marketing and communications at ConAgra and Ray Rotolo, senior vice president & managing director of Chrysalis, will share their insights into how they review, analyze, and purchase DOOH media (the session with take place at 3:15pm on Wednesday May 6).
New to the 2009 line-up and also addressing digital signage deployment will be SPEED– Structures for Planning, Explanation, Excitement and Deployment. Presented by Lyle Bunn of BUNN Co., SPEED offers practical, accelerated training for potential and new end users, suppliers, advertisers and investors to improve business and project planning, launch and deployment, as well as the application and use of Digital Signage and Digital Out-of-Home media. SPEED training takes place on Tuesday, May 5 from 1:30 to 4:30 p.m.
Opening the 2009 show with the Keynote on Wednesday, May 6 will be Robert Fort, CIO and Vice President of Information Technology for Virgin Entertainment Group. Fort's presentation, Efficiencies Through Customer-Facing and Customer-Engaging Technologies, will shed light on how Virgin uses CFTs to improve both employee productivity and customer satisfaction, which has translated into controlled costs and rising sales of core merchandise.
Joshua Weiss, Managing Director of Web and Self Services for Delta Air Lines, will present Thursday morning's keynote with a presentation entitled, Full Service Self Service. The presentation will showcase how self-service at Delta Air Lines has evolved into a far-reaching, multi-channel, multi-lingual strategy that aims to put the customer in control of their travel experience. Weiss also will discuss how Delta has advanced the adoption of self-service technology through new product development, application redesigns and facility changes.
Thursday's closing keynote will be Why Ricoh Went Eco: Going Green with Environmentally Friendly Digital Billboards, presented by Ron Potesky, Senior Vice President of Corporate Communications, Products / Solutions & Channel Marketing for Ricoh Americas Corporation. Potesky's presentation discusses Ricoh's strategy, technology and implementation challenges, impact on the brand, cost and environmental savings, along with future challenges in "Going Green" with digital billboards.
KioskCom Self Service Expo will be co-located with The Digital Signage Show at the Mandalay Bay Convention Center from May 6-7, 2009.