The Neighborhood Market Association (NMA) and Clear TV Inc. have signed an agreement to deploy high definition digital signage monitors to 2,000-plus member stores in the Western U.S. for the purpose of in-store communications and advertising at the point of purchase.
“Neighborhood Market Association is proud to announce our partnership with Clear TV Inc.,” said Mark Arabo, president & CEO of the La Mesa, Calif.-based association, in a letter. “Having signed a contract with NMA on May 28, 2009, Clear TV will be installing and operating digital signage, at the point of purchase, at all of Neighborhood Market Association member stores.”
“We offer our members 15 money-saving programs, and out of all of them, we are most excited about this one,” he added.
The Neighborhood Market Association (NMA) is the largest non-profit retail trade association in California, representing more than 2,000 independent retail members throughout California, Nevada and Arizona.
“We are very excited about the opportunity to provide information, education, and effective and efficient advertising to the consumer,” said Ben Remez, president & CEO of Winnetka Calif.-based Clear TV. “It is a huge step forward for NMA, Clear TV, potential advertisers and the consumer.”
The monitors will utilize software from Chatsworth, Calif.-based UCView Media Inc. in conjunction with the initial rollout in the San Diego and Las Vegas markets.
According to Remez, Clear TV will centrally manage the network. “Most of the advertisers will be coming from the NMA vendor program,” he added.
Convenience stores and liquor stores in the network will have one 32- or 42-inch display, while supermarkets will have two to three 42-inch displays as needed, Remez said. The brands have yet to be determined. “We are in our final decision between two known brands,” he said. “It will be monitors with built-in computers.”