The Digital Signage Show Announces VirginTV to be Featured in Opening Day Keynote Presentation

  • The Digital Signage Show (TDSS), the premier trade show and executive conference for venues, brands, agencies and brand marketers focusing on the digital signage, digital out-of-home media and placed -based networks is thrilled to announce that Robert Fort, CIO and Vice President of Information Technology of Virgin Entertainment Group, NA will kick off the 2two-day event on May 6, 2009 with a Keynote keynote Presentation presentation about “Enhancing The Customer Experience While Achieving Increased Sales Lift, and Operational Efficiencies through Customer Facing & Customer Engaging Technologies.”
  • “Walking into a Virgin MegaStore is highly visual and highly experiential. The customer experience is critical. The more customers are engaged, the more likely they are to purchase,” said explains Mr. Fort. Furthermore, he statesadds, “VirginTV is a key component of what we as an organization are creating, adding another visual medium for our artists and advertisers to communicate to the customers.”
  • With a focus on improving the customer experience and driving sales, Mr. Fort will discuss how Virgin uses customer engaging technologies, such as kiosk listening stations, Virgin TV and more, to make create a truly unique customer experience. He will also discuss how these customer engaging technologies help improve employee productivity and control costs throughout all of their retail locations and environment, and ensure better compliance & consistency overall. More information on this session can be found at
  • “Robert has not only been at on the leading edge of implementing customer facing and engainging technologies, and but he’s been a pioneer in utilizing them to improve the customer experience. He has led a talented and dynamic marketing and IT group and lived through the experience of completely overhauling how Virgin Entertainment Group engages connected withwith their its diverse customer base at the Virgin MegaStore locations around the country,.” said Lawrence Dvorchik, General Manager of The Digital Signage Show. According to Lawrence Dvorchik, General Manager of The Digital Signage Show. “His Robert’s leadership in integrating digital signage ,and kiosk listening stations, and analyzing the results to not only improve the customer experience but to drive sales lift, improve employee productivity and control costs through these deployments, is extraordinary. We look forward to all attendeesthe opportunity all of our attendees will have to learning from Robert’s and his team’s experiences.”
  • The Digital Signage Show will be co-located with KioskCom Self Service Expo at the Mandalay Bay Convention Center from May 6-7, 2009.
  • For more information, visit or email

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