Ronin Technologies has released a new version of RoninCast 4.2. The upgrade expands the functionality of the interactive digital marketing platform with a “Play It Now” hot link feature that allows a mobile device to control the content of nearby digital media displays in real time.
This new functionality is designed to enhance both customer-facing and employee-facing applications. Live education or sales presentations, for example, become richer with RoninCast 4.2’s ability to control varying content on devices around a room from a single presentation for a true multi-media effect. The “Play It Now” feature is also useful for in-store sales support applications. In these situations, a sales associate can lead a customer through product features on a large format display, controlling the content from a smartphone or tablet.
The upgrade has been a key driver for winning recent new business, including Indian Motorcycle, a division of Polaris Industries. Customers or sales advisors at an Indian Motorcycle dealership can select relevant content from a table-side tablet and then send it to the large screen of a RoninCast-powered Media Hearth in the dealership showroom. As recently announced, Indian Motorcycle has installed this RoninCast 4.2-based interactive digital marketing solution at 35 dealerships, with plans to expand across its dealer network nationwide.
The upgrade builds off the fourth-generation RoninCast platform that was released in February 2013. RoninCast leverages HTML5 capabilities to more cost-effectively deliver robust digital content to current or emerging marketing technology platforms, including digital signage, interactive kiosk, mobile, social and web.
RoninCast 4.2’s additional upgrades include enhanced security features and additional integration with digital music service partner Custom Channels. The RoninCast software now includes a Custom Channels Widget that allows for the integration of the Custom Channels music service and the ability to display “What’s Playing Now” on nearby digital screens. Tying together in-store music with real-time updates of artist, title and album information on a visual display creates an immersive brand experience for customers.
RoninCast 4.2 is scheduled for release in October 2013.