AVC Group Integrates More Brands, Terry Departs - AvNetwork.com

AVC Group Integrates More Brands, Terry Departs

Publish date:

In a move that may come as little surprise on the heels of Jeremy Burkhardt’s resignation as president of SpeakerCraft earlier this week, the AVC Group, SpeakerCraft, and Panamax/Furman today released a joint statement announcing the realignment of their brands under one centralized division with a focus on “customer-centric product development, brand innovation, and dealer support.” Mark Terry, president of AVC Group and engineer of its original integration of brands, is leaving the company.

"Mark and his team have done an outstanding job combining the AVC Group brands together and creating a world class infrastructure to service our customers and dealers," stated Sean Burke, group president of Nortek's Technology Products Segment. "Mark has decided to move on to other endeavors after providing his full support to this integration effort. I am appreciative of the dedication and high level of leadership that Mark has provided and wish him the very best in the future."

Up until now, the AVC Group, had includes NILES Audio , ELAN Home Systems, Xantech, ATON , and Sunfire, but not the other Nortek-owned custom installation brands, SpeakerCraft, Proficient, and Panamax/Furman.

Leading the new organization will be Bill Pollock, president of Panamax/Furman. Paul Starkey will direct marketing, Dave Keller will head sales, while Keith Marshall will lead SpeakerCraft/Proficient.

"This is far more than a strategic realignment. It represents an important and historic step for our industry," Pollock said. "We've joined the expertise and efficiency of the industry's most important technology brands and formed a new resource for our dealers that represents a unique opportunity for them to grow both ROI and competitive standing."

The change is effective immediately, the company said, and no changes are currently planned for existing dealer contacts, customer service, tech support, and credit operations.

"By synergizing the benefits of our brands under one centralized group, additional resources can be better allocated to product development and marketing,” Pollock added. “This will represent an immediate win-win for our customers, brands, and dealers."


Core Brands Close-Up: A Conversation with Paul Starkey promo image

Core Brands Close-Up: A Conversation with Paul Starkey

In late August 2012, Nortek further consolidated it residential technology brands and changed the brand combination's name from The AVC Group to Core Brands.
This group consolidated 10 residential brands from Nortek’s technology solutions segment: Aton, BlueBolt, Elan, Furman, Niles, Panamax, Proficient, SpeakerCraft, Sunfire, and Xantech.

Lee Dodson Departs Premier Mounts promo image

Lee Dodson Departs Premier Mounts

Premier Mounts has announced the return of CEO Len Dozier to lead Premier Mounts into the next phase of building its business in the U.S. and internationally. Lee Dodson will depart the company. Dozier — founder, owner and CEO of Premier Mounts — will steer the company into its next phase of “creating positive cust

How Burkhardt’s Soundcast Deal Went Down promo image

How Burkhardt’s Soundcast Deal Went Down

After much speculation about his future, Jeremy Burkhardt has ended his brief—and obviously premature—retirement from the custom audio business with the purchase of a respected, but somewhat little known wireless audio technology company called Soundcast.