Reality Bytes: The Impending Impact of AR/VR in the AV Market

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Lastyear's technology buzzwords were the cloud, mobile, data, and drones. In 2018, Augmented Reality (AR) and Virtual Reality (VR) are generating excitement and taking top buzzbilling. At thevery least, these emerging technologies will have implications for AV companies and technicians in the near future.

What is the What?

VRis a computer technology popularized in video gaming applications that uses headsets or projection to generate real-life images, audio and vibrations. Itbrings a user’s physical presence to life in a virtual or imaginary setting. Augmented Reality is a direct or indirect view of a physical, real-world backdropbolstered by computer-generated and sensory information, such as sound, video, graphics and/or GPS data.

Nowoften referred to as ARVR, according to Energias Market Research, Buffalo, N.Y., the global market for AR and VR is expected toincrease from nearly $10 billion in 2016 to $297 billion in 2023. Gaming was the largest segment in 2016 and the medical and commercial sectors are predictedas the fastest growing in the coming years.

What does the ARVR discussion mean for AV technology managers? Well, it starts with the experience. Certainly these technologies,and the resulting software andhardware development, will play a role in future audio visual specifications. From complex VR arcades to virtual reality training labs in universities such as UNLV, emerging tech will change the way we designand interact with AV solutions in collaborative settings.

But while there are significant possibilities and use cases for AR/VR in commercial, industrial and othervertical markets, there are hurdles and lots of movingparts to consider before actual specifications go mainstream. There’s hardware, optics, compute power and how to execute core functionality reliably in real-time.There’s the need for low-latency video streaming that can adapt to both friendly and unfriendly network environments, so metadata comes through quickly anduncompromised. And finally, there is strong correlation between the quality of live video streaming deployments and AR/VR technology as well.

AR’s Immediate Potential (and Challenges)

ARcarries stronger potential use cases and widespread applicability for facilities AV architecture, including virtual walk-through applications of building designs,live production events, or customer experience centers. Many of the emerging applications for AR will revolve around relevant overlays and providing pertinentinformation within the field of view of the user.

There are many other considerations in this AR application. There’s the need to provide video and the location and orientation data associated with where theperson is located, what they’re looking at, or what direction they are facing—their GPS coordinates. There’s the process of funneling all the metadata and videoinformation to an analytics engine in real-time, typically an artificial intelligence (AI) platform, to determine what they are looking at and provide overlays, either asa video or other information so it can be rendered in some way over the viewing area. There’s also the future possibility of a two-way flow of video, criticalto real-life applications being driven in the AR space in healthcare, first response, security or safety.

Editor’s Note: In the next installment, we will explore video streaming and AR architecture as well as VR security.

BryanMeissner is the Chief Technology Officer and co-founder of EvoStream. He brings over 10 years of experience in Product Management andSoftwareEngineering and has worked as a C++ engineer on networked applications for the military, including GIS and tracking solutions, dynamicdatabasesynchronization and collaboration. 


VR 2020: VR, AR, and the Future of AV promo image

VR 2020: VR, AR, and the Future of AV

What’s the new frontier, for AV? VR and AR are generating a lot of interest. And they will be the focus of a special event, Virtual Reality 2020 – to take place in New York City October 16th, that is already drawing lots of buzz– as the best VR (virtual reality) and AR (Augmented Reality) minds from the world of content and broadcast meet with movers and shakers from other arenas including pro AV.

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Four Steps to Integrating AR/VR Into Your Event

By the year 2020, it’s estimated that the VR and AR market will be worth close to $120 billion and be accessible to more than 350 million people. Given that this technology still won’t exactly be a household name by tomorrow, why not incorporate it into an event today and give the attendees an experience to remember?