appoints Joel Schwartz BDM

Developer of system design and control software,, has appointed Joel Schwartz as business development manager for North America. Schwartz joins with 30 years experience in IT, consumer electronics, custom installation, commercial audio-visual and healthcare industries.

  • “I have had a great informal relationship with for several years,” explains Schwartz, “and have enjoyed being something of a sounding-board for strategic planning. As has accelerated their growth into new markets using cutting-edge technologies, the opportunity to cement that relationship was just too good to miss.”

Schwartz’s career began as a programmer and systems analyst in the days of punch-card computing. Since then he has held senior positions with well-known organizations including Harman International and Mordaunt-Short, and sat for four years on the CES Advisory Committee for High End Audio. In a break from the pro-AV world he was founder and executive director of a multiple-location Home Health Care company in New York and was vice chairperson of the New York State Association of Health Care Providers for five years. Most recently Schwartz has provided consultancy services to manufacturers and systems integrators both within and outside of the audio-visual industries.

His new role at will involve the creation of new commercial opportunities in existing and new markets, both for’s off-the-shelf software applications and OEM software development projects. Schwartz continues, “I see tremendous potential in the convergence of diverse systems using the sort of software platforms that can deliver. In everything from streamlining business processes, through system control and monitoring, to the creation of entirely new ways of adding value and generating revenues; the opportunities are almost endless – it’s a very exciting time.”

David Snipp, founder and CEO of, adds, “We first met Joel when he was consulting for one of our OEM clients and it was clear from the start that this was a very smart, insightful and like-minded individual. It’s been great to bounce ideas off him, so I’m absolutely delighted that he’s now a fully-fledged member of the team, bringing with him his considerable experience and energy. And he’s a nice guy to work with, too.”