BroadSign announced August 21st that Massachusetts-based Digital Promo Network (DPN) will use the BroadSign Suite to deploy a digital signage network in 500 convenience stores by the end of 2007, with plans to expand the network to 2,000 stores over the next 18 months.
BroadSign provides hosted software for powering digital signage networks in stores, restaurants, malls and transportation hubs around the world.
BroadSign's digital signage network software will allow DPN's advertisers to buy and schedule in-store video spots in a targeted and efficient manner and manage networked content from one central location. Each convenience store location will have up to two screens that will play ads promoting the products sold in-store as well as other relevant information and entertainment content. The full-color digital displays, managed by BroadSign software, will allow the stores to capture the attention of customers, increasing the performance of its point-of-purchase strategy.
"We looked at many solutions and chose the BroadSign Suite as a platform because it fits our business model best and is cost-efficient," said Gary Quasebarth, vice president of operations at DPN. "The playlist creation process is automated and flexible. We can easily adjust the loop length and ad slots to the customers' dwell time, track the results and make quick modifications when needed."
Marketers will be able to see how their in-store advertising affects product sales by correlating BroadSign's proof-of-play reports with point-of-sale data. The deployment follows a series of pilots that showed a steady increase in sales of advertised products from 10 to 200 percent depending on the product category.
"Network operators like Digital Promo Network are seasoned media professionals with a great vision and a lot of hands-on expertise in digital signage," said Rick Engels, president and CEO of BroadSign International. "By applying our proven digital signage technology to their business needs, we are able to enhance their business now and into the future."
The BroadSign Suite is used by digital signage networks in 25 countries around the world. The company's corporate office is located in Minnetonka, Minn., USA. For more information: www.broadsign.com